Brand Communications Manager
5 giorni fa
Founded in 1981, TCL Electronics (HKSE 01070), is a leading company for Consumer Electronics with 25.000 employees across 78 countries and is now ranked n°2 worldwide LCD TV supplier. TCL Electronics has developed specific expertise, promoting vertical integration, i.e. manufacturing of its LEDTVs from A to Z. We are official partner of the Italian National Football Team and global partner of the Olympics International Committee. TCL’s slogan or signature, « The Creative Life », sets the tone. High development ambitions
Industrial vertical integration
Brand and Communications Manager will develop and implement strategies to enhance brand awareness and loyalty, creating and managing content for various platforms, and oversees all internal and external communications. Key duties include developing and executing marketing campaigns, managing media relations, analyzing market trends, and ensuring brand consistency across all channels.
Strategy and planning : Develop and implement overarching marketing, brand, and communication strategies aligned with sales objectives covering both consumer and business channels.
Content creation : Create and manage content for websites, social media, press releases, newsletters, and other marketing materials.
Develop, manage, and execute integrated marketing and advertising campaigns across digital, social, and traditional channels.
Brand management : Oversee all aspects of the company's brand identity and ensure consistency across all communications channels.
Build and maintain relationships with media contacts to secure positive media coverage and manage public relations activities.
Market analysis : Monitor market trends, consumer behavior, and the competitive landscape to inform strategy and tactics.
Internal communications : Manage internal communications to ensure employees are informed and aligned with company messaging.
Define and manage budgets for social media, PR and communications activities according to each category business plan.
Work with cross-functional teams, such as marketing, product, and sales, to ensure consistent messaging and achieve shared goals.
Strong written and verbal communication
Content creation and editing
Project management
Data analysis
Crisis communication
PAY RANGE AND COMPENSATION PACKAGE :
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Brand Communications Manager
5 giorni fa
Varese (VA), Italia TCL Electronics Europe A tempo pienoABOUT US Our company: Founded in 1981, TCL Electronics (HKSE 01070), is a leading company for Consumer Electronics with 25.000 employees across 78 countries and is now ranked n°2 worldwide LCD TV supplier. TCL Electronics has developed specific expertise, promoting vertical integration, i.e. manufacturing of its LEDTVs from A to Z. We are official partner...
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Varese (VA), Italia TCL Electronics Europe A tempo pienoABOUT US Our company: Founded in 1981, TCL Electronics (HKSE 01070), is a leading company for Consumer Electronics with 25.000 employees across 78 countries and is now ranked n°2 worldwide LCD TV supplier. TCL Electronics has developed specific expertise, promoting vertical integration, i.e. manufacturing of its LEDTVs from A to Z. We are official partner...
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