Marketing CRM Lead

Head of Marketing: FrontierU
· Full-time
· Remote December 2026 or January 2027 €75,000 annual base salary + €30,000 target annual equity grant FrontierU is building an alternative to university for highly intelligent, ambitious young people who want to learn deeply, build companies, and pursue exceptional careers. We're bringing together personalized learning, Socrates (our AI tutor and mentor), a physical community, and connections to employers and investors. We're looking for our first marketing leader to make that proposition compelling, reach the right people, and help bring our founding cohort together. You'll work directly with the founder and build marketing from the ground up. You'll own the strategy, personally execute a substantial share of the work, and commission freelancers and specialists where they can deliver a better result. Your immediate mission is to build qualified demand for FrontierU and turn it into applications and enrollments ahead of our first campus launch. Our growth strategy is organic. We will not run paid advertising. You'll have a budget for production, freelancers, tools, and outreach. You'll decide what to do yourself, what to commission, and where to focus our resources. After launch, you'll draw on the people, projects, learning, and daily life inside FrontierU. As the workload grows, you'll help decide which capabilities to bring in-house and hire the right people. What you'll own Organic launches and campaigns Develop campaign ideas that people want to watch, discuss, share, and participate in. Own the concept, creative direction, distribution, timing, and execution, from the first brief through follow-up. Turn founder conversations, product development, educational ideas, events, and member stories into strong content. Build relationships with student communities, student organizations, founders, creators, and relevant organizations. Organize campus outreach, collaborations, events, and referral activity that reach people who could thrive at FrontierU. Build and improve the journey from discovery to qualified application. Freelancers and specialist partners Find good collaborators, write clear briefs, manage budgets and deadlines, and give useful creative feedback. Commission specialist work when it improves quality, speed, or capacity, and remain accountable for the outcome. Measurement and the future team Track qualified interest, applications, conversion, and acquisition costs. Use the evidence to improve our approach and decide when to hire a creator, content lead, or other specialist. Explore FrontierU's website to get a feel for the mission, platform, and community you'll help introduce to the world. You have built successful organic launches You have personally conceived and executed launches or campaigns that achieved substantial organic reach and converted attention into meaningful action. You can explain your contribution, the starting audience and resources, and what happened after people saw the campaign. We're particularly interested in experience launching an unfamiliar product, program, community, or organization with limited resources. You combine creative judgment with commercial discipline You can judge scripts, video, design, and landing pages, give specific feedback, and protect the quality of the work. You also care about whether it reaches the right people and leads them to act. You can take a campaign from an idea to launch. You have practical strengths in writing, publishing, outreach, straightforward content production, and basic marketing tools. You can build a team around the work You have selected and managed freelancers, agencies, or collaborators. You can assess their work, set expectations, and keep projects moving. As FrontierU grows, you'll be able to identify the next hiring need, assess candidates, and develop the marketing function. You're comfortable choosing priorities with incomplete information, testing your assumptions, and changing direction when the evidence calls for it. You use AI and automation where they improve speed or quality, while taking responsibility for the finished work. This is a full-time, remote role. Fluent English is required; Italian is not. Launch focused organic campaigns and a consistent publishing rhythm. Show what is generating qualified demand, what is not, and where we should invest next. We'll agree on specific targets based on the launch date, available budget, and starting position. You'll work directly with the founder, have substantial ownership over the marketing, and build the function as the company grows. You'll receive €75,000 in annual base salary, plus an annual equity grant with a target value of €30,000 at the time of grant. The valuation method, award size, vesting schedule, and any exercise costs will be specified in your offer. What you personally conceived, made, commissioned, or coordinated. The results, inclu