Senior Consumer Insight Manager
4 settimane fa
¿𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐧𝐞𝐰 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐢𝐧 𝐚 𝐭𝐫𝐮𝐥𝐲 𝐢𝐧𝐬𝐩𝐢𝐫𝐢𝐧𝐠, 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 & 𝐝𝐲𝐧𝐚𝐦𝐢𝐜 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭?
For 𝗦𝗧𝗔𝗥 (𝗚𝗕 𝗙𝗼𝗼𝗱𝘀) we are hiring a 𝗦𝗲𝗻𝗶𝗼𝗿 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗜𝘁𝗮𝗹𝘆 to help further grow iconic Italian brands like Star, Saikebon, Tigullio, Sognid'Oro etc.
𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝗧𝗔𝗥 (𝗚𝗕 𝗙𝗼𝗼𝗱𝘀) "𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗹𝗼𝗰𝗮𝗹 𝗳𝗹𝗮𝘃𝗼𝘂𝗿𝘀" is to empower and take care of each of the local communities they belong to and to bring out their authentic flavours.
Today, with a 𝘁𝘂𝗿𝗻𝗼𝘃𝗲𝗿 of around 𝟭,𝟱 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗲𝘂𝗿𝗼𝘀 and a team of around 𝟯,𝟲𝟬𝟬 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗚𝗕 𝗙𝗼𝗼𝗱𝘀 is the preferred choice of millions of consumers.
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𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗯𝗲 𝘆𝗼𝘂𝗿 𝗿𝗼𝗹𝗲?
In this role, you will be responsible for local Consumer & Shopper insights and strategic projects that will help to make 𝗦𝗧𝗔𝗥 (𝗚𝗕 𝗙𝗼𝗼𝗱𝘀) the right decisions on 𝗛𝗼𝘄 𝗮𝗻𝗱 𝗪𝗵𝗲𝗿𝗲 𝘁𝗼 𝘄𝗶𝗻 with their brands.
𝗦𝗰𝗼𝗽𝗲: Italy
𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘁𝗼: the Marketing Director of Italy with a dotted line to the EU Consumer Insight Director.
𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Milan (Italy)
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𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗯𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀?
Provide performance measurements of local categories and brands, as well as competitor assessments.
Evaluate and diagnose category/brand performance issues and recommend corrective actions.
Manage local research projects, both qualitative and quantitative, performing data analysis.
Deliver consumer and customer insights to support brand & category strategies.
Identify "white spaces" to fuel the innovation pipeline and communication strategies .
Work with the broader GB Foods Consumer Insight community to use and share best practice techniques and learnings cross country.
Support the EU Consumer Insight Team in key international projects , related to the main European categories
Master data from Nielsen, Kantar, IPSOS, and lead negotiations with the providers.
Facilitate insight activation workshops .
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𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘆𝗼𝘂 𝗯𝗿𝗶𝗻𝗴?
Experience in designing and coordinating qualitative and quantitative research projects .
Ability to manage multiple projects in a fast-paced & fast changing environment and prioritize workloads .
Excellent analytical skills and the ability to connect the data dots cross sources and extract the deeper & actionable (key) insights from data & studies.
Summarize & visualize key information effectively, assure the insights are acted upon and travel within the company.
Strong communication skills to present complex topics clearly, simply, and visually. Excel in influencing and facilitating internal decision-making.
Excellent written and verbal communication skills in both Italian and English.
Proficiency with Nielsen & Kantar tools; Power BI is a plus.
Minimum of 10 years of experience in Consumer Insights within a global FMCG company (mandatory).
Proficiency in Italian and English (mandatory).
International research experience —whether through work or having lived abroad.
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𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘄𝗵𝗼 ...
Likes to think differently
Has a growth mindset
Delivers beyond expectations
Finds solutions
Has a passion for data
Is intrigued by human behaviour
𝗬𝗼𝘂 𝘄𝗶𝗹𝗹 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗲𝗹𝘆 𝗳𝗲𝗲𝗹 𝗵𝗼𝗺𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗶𝗳 𝘆𝗼𝘂 ...
Are dynamic
Are positive
Have an open mind
Are change resistant
Are ready to go for the extra mile
Have a practical mindset
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𝗪𝗵𝘆 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗷𝗼𝗶𝗻?
𝗠𝘂𝗹𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗙𝗠𝗖𝗚 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 – Whose iconic brands, like Star, Saikebon, Tigullio, Sognid'Oro etc., are already in your pantry .
𝗜𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗥𝗼𝗹𝗲 – Your insights will directly shape local business growth & innovation.
𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 & 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁 – Work cross-functionally with Marketing and Sales.
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𝙂𝘽 𝙁𝙤𝙤𝙙𝙨 : 𝘾𝙚𝙡𝙚𝙗𝙧𝙖𝙩𝙞𝙣𝙜 𝙡𝙤𝙘𝙖𝙡 𝙛𝙡𝙖𝙫𝙤𝙪𝙧𝙨
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