Product and Marketing Manager

1 settimana fa
Cesena FC, Provincia di Forlì-Cesena; Emilia-Romagna, Italia Technogym Tempo pieno
Overview In this role you drive the evolution of Technogym products by optimizing the customer journey and user experience for end-users and professionals. You will lead a multidisciplinary team from concept to roadmap and coordinate development, launch, and communication. You'll collect real-user feedback, analyze competitors, and align internal and external resources to deliver valuable product concepts. The position focuses on market-driven decisions, pricing, and successful launches in a global, health-focused company. You'll work closely with cross-functional teams to shape products that support Technogym's mission and growth. Responsabilità Lead multidisciplinary team from concept to development for product concepts Define product specs and roadmap for incremental development Define product launch and communications strategy Gather user input through real-context interviews and feedback Analyze competitors and consolidate requests from internal stakeholders Coordinate internal departments and external partners in product creation Verify product concepts with customers and assess perceived value Define pricing, volumes, and evolution of feature development Ensure timely production of specifications and development materials Assess trade-offs on specs, time, and costs Plan and coordinate product launch with Marketing, Communication, and other departments Prepare effective communication materials for sales and customers Requisiti fondamentali ~8+ years in Product Marketing ~8+ years in Product Project Management ~5+ years in Connected and integrated ecosystem Products/Services ~5+ years in Sport Performance, Wearable Devices, Indoor training products ~ In-depth knowledge of User Experience and Market Research ~ Strong ability in Product/Services presentation ~ Willing to travel annually (30% of time) ~ English C1 ~ Role-related understanding of Cyber risk, information security & cybersecurity topics ~ team player ~ proactive ~ down-to-earth ~ User Experience ~ Market Research ~ Product/Services presentation

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