Marketing Automation

At EF Language Abroad , we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives.

We offer
immersive language courses and programs across different languages, in the countries where they're spoken. Our global staff help students develop the language skills they need to achieve their dreams. This isn't your average job. You're analytical, detail-obsessed, and energized by turning data into action. You thrive in a fast-moving environment, love building systems that work while you sleep, and want a role where your technical skills have a real, measurable impact on the business. If you're ready to own customer lifecycle communications end-to-end and push the boundaries of what CRM automation can do, keep reading. We are looking for a Marketing Automation Specialist to join our Marketing team and take full ownership of our CRM and customer lifecycle communications. This is a key role within the marketing team, responsible for building, managing and optimizing automated customer journeys across multiple touchpoints — including Email, WhatsApp, SMS and other owned channels. Working closely with Marketing and Sales, you will design personalized customer experiences that support every stage of the customer lifecycle: from lead generation and nurturing, through booking, pre-departure, in-destination communications, referrals, returners and cross-selling. We are looking for a proactive, detail-oriented individual with strong technical and analytical skills, who enjoys improving processes, testing new ideas and delivering measurable business results through automation. Design, build and optimize customer journeys across Email, WhatsApp, SMS and other CRM channels using Salesforce Marketing Cloud Own the copy: Write and optimize customer-facing communications ensuring consistency with EF's tone of voice and brand guidelines across all channels Drive lifecycle marketing: Own communications from lead generation through booking, pre-departure, in-destination engagement, post-travel and alumni touchpoints Create audience segmentation and tailored customer experiences based on behavior, demographics and lifecycle stage Coordinate with Marketing, Sales and Product teams to deliver integrated customer journeys across multiple languages Manage campaign execution, quality assurance, testing and performance monitoring end-to-end Improve customer journeys through A/B testing, reporting and data-driven analysis Keep it clean and compliant: Ensure CRM best practices, data quality and GDPR compliance at all times Spot new opportunities: Identify automation opportunities to improve customer experience, operational efficiency and business performance 2+ years of experience in Marketing Automation, CRM or Lifecycle Marketing ~ Excellent copywriting skills with the ability to adapt messaging across different channels and audiences ~ Strong written communication skills with exceptional attention to tone, clarity and customer experience ~ Experience with Salesforce Marketing Cloud (Journey Builder, Content Builder and Automation Studio preferred) ~ Solid experience building automated customer journeys and audience segmentation ~ Good knowledge of SQL for audience creation and data analysis ~ Basic HTML/CSS knowledge for email editing is a plus ~ Understanding of CRM data models, relational databases and customer data flows ~ Knowledge of dynamic content and personalization — AMPScript is a definite plus ~ Strong project management and organizational skills ~ Analytical mindset with a KPI-driven approach ~ Fluent in English, both written and spoken ~ Additional languages? 30.000 – €33.000 gross per year (RAL), in accordance with CCNL Commercio, commensurate with experience Friendly and international environment at a centrally located office Regular trainings, training trips as well as employee events and kick-offs Free EF Hello Premium App — keep levelling up your own language skills Be part of a truly international environment with an energetic team of co-workers by your side Be part of a company that encourages personal aspirations and hard work with many job opportunities around the world This is a fully on-site role. Being together in person accelerates learning, strengthens team culture, and enables faster decision-making — all essential in a high-growth, performance-driven environment. We're not a corporate machine. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs — focused on language, travel, cultural exchange, and academics — turn dreams into international opportunities. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, g