Business Insights Analysts
3 giorni fa
Roma, Provincia di Roma; Lazio, Italia
Merck Sharp & Dohme (MSD)
Tempo pieno
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An exciting opportunity has arisen for a Senior Business Insights Analyst. This role will serve as a strategic analytics partner supporting commercial, marketing, and omnichannel decision-making across priority therapeutic areas.
In this position, you will transform complex internal and external data into clear, actionable insights that help shape brand strategy, customer engagement, sales effectiveness, and overall business performance. Acting as a data translator, you will bridge business needs with analytics, data science, market research, and technology teams.
You will also contribute to a data-driven culture, help ensure alignment with global analytics frameworks, and may mentor junior analysts while collaborating within the international BIA community.
Primary ResponsibilitiesBring energy, knowledge, innovation, and collaboration to carry out the following:1. Business & Commercial InsightsAnalyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels.
Provide fact-based recommendations to support marketing strategy, sales execution, forecasting, and omnichannel effectiveness.
Deliver ad-hoc analyses to support strategic and operational decision-making.
Performance Measurement & ReportingContribute to the design of dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement.
Ensure consistency, equity, and robustness of KPIs across therapeutic areas and functions.
Continuously improve reporting processes in collaboration with IT, global teams, and external partners.
Partner closely with Data Science teams to contribute to or interpret predictive models when relevant.
Support business planning and forecasting accuracy through analytical input and scenario analysis.
Identify and integrate new data sources, such as primary or secondary market research.
Partner with IT, Data Stewards, and external providers to ensure data quality, integrity, and governance.
Support compliant data usage in line with local and global policies, such as GDPR and market research standards.
Cross-Functional Collaboration & EnablementAct as a trusted analytics partner to Marketing, Sales, and DHH Capabilities Enablement teams.
Contribute to data literacy initiatives and mentor junior analysts where applicable.
Qualifications & ExperienceIn order to excel in this role, you will more than likely have:Master’s degree in Business, Economics, Statistics, Data Science, or a related field.4-6 years in analytics or data analysis, with regulated industry experience preferred.
Commercial, marketing, or sales support experience required; pharma/healthcare experience is a plus.
Advanced skills with Excel, SQL, Tableau, and Power BI; Python/R knowledge is beneficial.
Ability to interpret complex data, deliver actionable insights, and communicate effectively.
Strong business acumen, strategic problem-solving skills, and storytelling ability.
Collaborative team player with experience working across business and technical teams.
Adaptability and willingness to learn new tools and approaches.
Fluency in the local language and professional English for global collaboration.
We believe the fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment.
The applicable NCBA is CCNL Chimico-Farmaceutico, Classification ‘Quadro’, Level A3.
This will be based on an individual’s experience, skills, effort, responsibilities, organization needs and compensation levels within their peer group. If applicable, employees may also be eligible for annual bonus and long-term incentives or other benefits. Our Talent Acquisition team will provide further information to you, if applicable. Where a role has other listed locations, different compensation guidelines may apply. If the salary range is not listed for the location you are applying to, our Talent Acquisition team will provide further information to you relevant to your location. Brand Strategy, Business Acumen, Business Analysis, Business Decisions, Business Planning, Cross-Functional Collaboration, Data Literacy, Data Science, Demand Management, Innovation, Interdisciplinary Collaboration, Marketing, Marketing Strategies, Performance Measurement, Requirements Management, Sales Force Effectiveness, Sourcing and Procurement, Spend Optimization, Stakeholder Relationship Management, Strategic PlanningPreferred
Skills:
Current Employees applyHERECurrent Contingent Workers apply HERESecondary Language(s)
Job Description
No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Please, no phone calls or emails. Employee Status:RegularRelocation:Visa Sponsorship:Flexible Work Arrangements:Not ApplicableShift:Valid Driving LIcense:SummaryLocation: ITA
- Lazio
- RomaType: Full time
In this position, you will transform complex internal and external data into clear, actionable insights that help shape brand strategy, customer engagement, sales effectiveness, and overall business performance. Acting as a data translator, you will bridge business needs with analytics, data science, market research, and technology teams.
You will also contribute to a data-driven culture, help ensure alignment with global analytics frameworks, and may mentor junior analysts while collaborating within the international BIA community.
Primary ResponsibilitiesBring energy, knowledge, innovation, and collaboration to carry out the following:1. Business & Commercial InsightsAnalyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels.
Provide fact-based recommendations to support marketing strategy, sales execution, forecasting, and omnichannel effectiveness.
Deliver ad-hoc analyses to support strategic and operational decision-making.
Performance Measurement & ReportingContribute to the design of dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement.
Ensure consistency, equity, and robustness of KPIs across therapeutic areas and functions.
Continuously improve reporting processes in collaboration with IT, global teams, and external partners.
Partner closely with Data Science teams to contribute to or interpret predictive models when relevant.
Support business planning and forecasting accuracy through analytical input and scenario analysis.
Identify and integrate new data sources, such as primary or secondary market research.
Partner with IT, Data Stewards, and external providers to ensure data quality, integrity, and governance.
Support compliant data usage in line with local and global policies, such as GDPR and market research standards.
Cross-Functional Collaboration & EnablementAct as a trusted analytics partner to Marketing, Sales, and DHH Capabilities Enablement teams.
Contribute to data literacy initiatives and mentor junior analysts where applicable.
Qualifications & ExperienceIn order to excel in this role, you will more than likely have:Master’s degree in Business, Economics, Statistics, Data Science, or a related field.4-6 years in analytics or data analysis, with regulated industry experience preferred.
Commercial, marketing, or sales support experience required; pharma/healthcare experience is a plus.
Advanced skills with Excel, SQL, Tableau, and Power BI; Python/R knowledge is beneficial.
Ability to interpret complex data, deliver actionable insights, and communicate effectively.
Strong business acumen, strategic problem-solving skills, and storytelling ability.
Collaborative team player with experience working across business and technical teams.
Adaptability and willingness to learn new tools and approaches.
Fluency in the local language and professional English for global collaboration.
We believe the fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment.
The applicable NCBA is CCNL Chimico-Farmaceutico, Classification ‘Quadro’, Level A3.
This will be based on an individual’s experience, skills, effort, responsibilities, organization needs and compensation levels within their peer group. If applicable, employees may also be eligible for annual bonus and long-term incentives or other benefits. Our Talent Acquisition team will provide further information to you, if applicable. Where a role has other listed locations, different compensation guidelines may apply. If the salary range is not listed for the location you are applying to, our Talent Acquisition team will provide further information to you relevant to your location. Brand Strategy, Business Acumen, Business Analysis, Business Decisions, Business Planning, Cross-Functional Collaboration, Data Literacy, Data Science, Demand Management, Innovation, Interdisciplinary Collaboration, Marketing, Marketing Strategies, Performance Measurement, Requirements Management, Sales Force Effectiveness, Sourcing and Procurement, Spend Optimization, Stakeholder Relationship Management, Strategic PlanningPreferred
Skills:
Current Employees applyHERECurrent Contingent Workers apply HERESecondary Language(s)
Job Description
No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Please, no phone calls or emails. Employee Status:RegularRelocation:Visa Sponsorship:Flexible Work Arrangements:Not ApplicableShift:Valid Driving LIcense:SummaryLocation: ITA
- Lazio
- RomaType: Full time