Senior Product Manager

pOur vision /p pWe aim to become the most beloved financial Operating System of French SMEs and Accounting Firms (and soon, European ones). /p pWe help entrepreneurs rid themselves of time-consuming tasks related to accounting and finance while providing them with access to key financial information to assist in making the best decisions for their business. /p pIn 5 years of existence, we've managed to: /p ul liMake ourselves known as a groundbreaking accounting and financial software for small businesses and their accountants /li liRaise a total of €225 millions, including from Sequoia, the famous fund from the Silicon Valley who invested early in companies like Google, Facebook, Airbnb, Stripe, Paypal and much more... /li liGrow from 7 cofounders to 850+ happy Pennylaners: we're now recognized as one of the greatest places to work in France (and also remotely), with a 4.6/5 rating on Glassdoor. /li liBuild an international environment with more than 25 nationalities, with a strong remote-friendly culture, where 30% of the employees are already working from all parts of Europe /li liEarn the trust of thousands of customers and accounting firms and obtain outstanding ratings /li liAlready more than 700,000 small and medium-sized enterprises (SMEs) and over 4,500 accounting firms use Pennylane in France /li /ul h3Why this position is of utmost importance to reach our mission /h3 pAt Pennylane, the product is at the heart of how we grow: it is where our customers discover value, adopt it, and decide to go further with us. /p pEvery month, thousands of SMEs join Pennylane, on their own or through their accountant, and the e-invoicing reform is accelerating this momentum. Our ambition is that each of them quickly finds the value that fits their business, and grows with Pennylane as their needs evolve. /p pHelping SMEs discover, adopt and upgrade to the right plan is one of the biggest levers for Pennylane’s growth in the coming years. As a product-led company, this happens in the product, at the right moment, for the right company. p h3You'll shape this scope from the ground up /h3 pWith a highly strategic role at the heart of our SME growth and a great opportunity to put your skills and ideas to good use. /p h3What you will own /h3 ul liThe free-to-paid journey for SMEs: how they discover paid value, when and where an upgrade is proposed, and how they buy (plan upgrade, additional seats, add-ons, opening a Pro Account). /li liThe shared upgrade surfaces: paywalls, upsell moments and upgrade guidelines, for a consistent upgrade experience across the product. /li liA clear monetisation outcome: product-driven upgrades and MRR, with a baseline, targets and decision rules you define and steer. /li /ul pWe believe monetisation should come from delivering more value, not from restricting it. /p h3How you will contribute to the company as a PM /h3 ul liYou’ll spend an extensive amount of time understanding why SMEs pay, or don't. You will interview them, conduct user research and dig into our data yourself (SQL, Amplitude, Metabase) to understand where value is felt and where the upgrade journey breaks. /Weekly hypothesis testing rather than long shaping cycles. li liWith those insights and the company's objectives in mind, you’ll be empowered to define your OKRs and your roadmap. /li liYou’ll work hand in hand with a Product Designer and Product-centered engineers. and will follow-up on the implementation and future iterations. li liYou’ll work closely with the PMs who own each product scope (invoicing, expenses, banking, etc.). They own their jobs to be done; you bring the monetisation lens and the shared upgrade surfaces, and help them place the right paid moment in their flows. li liYou’ll measure the impact of what we ship and to align on what we push, to whom, and when. /li /ul h3What you can expect from your life at Pennylane /h3 h3Within one month /h3 ul liYou’ll learn everything about our company, our teams, and our vision during the first onboarding week /li liYou’ll familiarize yourself with the product, the accounting industry and the accountant channel (you will have access to a lot of documentation and will attend trainings organized by your peers) /li liYou’ll understand our current funnel: where SMEs come from, which plans they are on, and what already converts today /li liYou’ll get a very deep knowledge of our Product organization, methods, and culture /li /ul h3Within 3 months /h3 ul liYou’ll have built a clear view of the monetisation funnel on at least one priority segment /li liYou’ll have shipped and read your first experiments on upgrade moments, hand-in-hand with Product Designers and Engineers /li liYou’ll have impacted positively at least one OKR /li liYou will have set up your continuous discovery routine and will be ready to build your roadmap /li /ul h3Within 6 months /h3 ul liYou’ll be autonomous at defining your OKRs and your roadmap /li liYou’ll have built a shared approach to upgrad