Digital Marketing and SEO Specialist

SEO & Digital Marketing Specialist – Technical SEO, Google Ads & Lead Generation | Remote Position Type: Full-Time, Remote Experience Level: Mid-Level to Senior Department: Digital Marketing / Growth Marketing

About the Role
At Pavago, one of our clients is hiring an experienced SEO & Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase organic traffic, improve search rankings, generate qualified leads, and drive measurable business growth. The ideal candidate has strong expertise in technical SEO, Google Ads, paid social advertising, content optimization, marketing analytics, and automation . This is a hands-on role requiring someone who can independently manage campaigns, identify growth opportunities, and turn marketing data into actionable strategies. You'll take ownership of organic search performance, paid advertising, website optimization, and lead generation while exploring emerging opportunities in AI-powered search optimization (AEO/GEO) .

Key Responsibilities
SEO Strategy & Optimization Develop and execute SEO strategies to improve organic visibility, keyword rankings, and website traffic. Conduct keyword research, competitor analysis, and search intent analysis. Perform technical SEO audits, addressing indexing, crawling, site architecture, page speed, and mobile performance. Optimize meta titles, descriptions, headings, internal linking, URLs, and structured data. Optimize content for traditional search engines and AI-powered search experiences (AEO/GEO). Paid Advertising & Lead Generation Plan, launch, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads . Manage advertising budgets to improve lead quality, Cost per Lead (CPL), and Return on Ad Spend (ROAS). Collaborate with sales teams to align marketing initiatives with revenue goals. Content Marketing & Website Management Develop SEO-driven content strategies aligned with business objectives. Manage website updates through WordPress, Webflow, or similar CMS platforms . Collaborate with designers, developers, and content creators to improve website performance and user experience. Analytics, Reporting & Optimization Monitor traffic, keyword rankings, conversions, and campaign performance using Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager . Build performance dashboards and provide actionable marketing reports. Conduct A/B testing across landing pages, advertisements, and campaigns. Marketing Automation & CRM Manage email marketing campaigns, lead nurturing sequences, and automated workflows. Work with platforms such as HubSpot, GoHighLevel, Salesforce, or ActiveCampaign . Improve lead tracking, marketing attribution, and sales handoffs. Maintain accurate campaign data and performance reporting. Required Qualifications 3+ years of professional experience in SEO, digital marketing, or performance marketing. Proven success improving organic rankings, website traffic, and qualified lead generation. Strong knowledge of technical SEO, on-page SEO, off-page SEO, and content optimization . Hands‐on experience with GA4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, or similar tools . Experience managing Google Ads and paid social media campaigns . Familiarity with WordPress, Webflow, or other CMS platforms. Experience with CRM and marketing automation platforms. Strong analytical skills and ability to translate data into actionable improvements. Excellent written and verbal English communication skills. Preferred Qualifications Experience with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) . Knowledge of local SEO and Google Business Profile optimization. Familiarity with HTML, CSS, JavaScript, and technical website improvements. Experience in B2B marketing, SaaS, professional services, or lead-generation businesses. Experience with Looker Studio and advanced marketing reporting. Certifications in Google Ads, Google Analytics, HubSpot, or SEO. What Makes You a Strong Fit You take ownership of marketing performance and focus on measurable results. You understand how SEO, paid advertising, content, and conversion optimization work together. You can independently develop strategies, execute campaigns, and analyze performance. You're proactive about identifying growth opportunities and testing improvements. You stay informed about search engine updates and emerging AI-powered marketing trends. You communicate clearly and collaborate effectively with remote teams. What a Typical Day Looks Like Your day may begin by reviewing GA4, Google Search Console, and advertising dashboards to evaluate traffic, keyword rankings, and lead generation performance. You'll investigate SEO opportunities, optimize paid campaigns, update website content, or improve landing page conversions. You may also configure market