Trade & Retail Marketing Manager Alpine (M/F/X)

h3Company Description /h3 pSport is emotion in action. /p pTecnica Group produces the best products to enjoy the best performance in winter outdoor sports. /p pAuthentic premium brands in all the product categories with a clear brand separation for content and identity in all customer touch points. /p pWe are a team of 4000 employees working in 10 countries across Europe, North America, and Asia. Our passion, commitment and knowledge drive us. /p pBrands: Blizzard, Lowa, Moon Boot, Nordica, Rollerblade and Tecnica. /p pTecnica Group is a company that promotes equal opportunities and values the diversity of its team. We welcome and evaluate all applications for open positions based on skills and suitability for the role, regardless of gender, ethnicity, nationality, cultural background, affectional and sexual orientation, marital status, disability, family responsibilities, age, religion, or personal beliefs. /p h3Position /h3 pWe are looking for a bTrade Retail Marketing Manager /b to translate the brand priorities of Blizzard, Nordica and Tecnica into effective commercial execution across key markets. The role will focus on strengthening sell-in, improving retail execution and driving sell-through across key wholesale partners, while developing selected direct-to-consumer (DTC) pilots. /p pWorking closely with Brand Marketing, Sales and local markets, the role will support strategic accounts, enhance retail and visual merchandising standards, and explore new direct-to-consumer opportunities to inform Alpine's future commercial development. /p pSpecifically, the main responsibilities of the role will include the following: /p h3Trade Strategy Sell-in /h3 ul liDefine seasonal trade marketing priorities aligned with key brand and product stories. /li liTranslate go-to-market (GTM) priorities into compelling sell-in narratives, dealer toolkits, catalogues and commercial marketing materials. /li liSupport sales meetings and dealer training in collaboration with Sales and Product teams. /li /ul h3Retail Visual Merchandising /h3 ul liDefine and continuously improve retail and visual merchandising guidelines, point-of-sale (POS) materials, window displays, in-store displays and shop-in-shop concepts. /li liEnsure key brand and product stories are translated into distinctive, high-quality retail experiences. /li liSupport local markets and strategic accounts in implementing retail concepts, coordinating suppliers and adapting materials to local needs where required. /li /ul h3Strategic Accounts /h3 ul liPartner with Sales on selected strategic accounts across key markets, contributing to account plans and activation priorities. /li liDevelop customer-specific retail and co-marketing programmes to enhance brand visibility, product placement and sell-through. /li liSupport key account presentations and seasonal commercial discussions, bringing a marketing and consumer-focused perspective. /li /ul h3DTC Pilots Retail Innovation /h3 ul liCoordinate selected Alpine DTC pilots, testing new approaches to integrating brand experience, product presentation and commercial conversion. /li liCollaborate with Group E-commerce, Digital Experience, Sales and Operations to ensure alignment across commercial, operational and digital activities. /li liAnalyze learnings from pilots, including assortment performance, merchandising effectiveness, consumer behavior and conversion, to inform future DTC development. /li /ul h3Performance Budget Management /h3 ul liDefine KPIs to measure retail execution, strategic account activations and DTC pilot performance. /li liMonitor sell-through and activation results in collaboration with Sales and local markets, identifying opportunities for improvement. /li liManage the Alpine trade and retail marketing budget, agencies and external suppliers, ensuring effective resource allocation and a focus on return on investment (ROI). /li /ul h3Requirements /h3 ul li6-8 years of professional experience in Trade Marketing and/or Retail Marketing, ideally within sporting goods, outdoor, premium consumer goods or lifestyle brands. /li liPrevious experience supporting strategic accounts, sell-in activities and retail activations in international or multi-market environments. /li liStrong understanding of retail execution, visual merchandising and wholesale customer journeys. /li liExperience with DTC, omnichannel or branded retail projects will be considered a plus. /li liStrong commercial mindset, with the ability to connect brand priorities with customer needs, retail execution and business results. /li liProven project management skills, with the ability to manage multiple initiatives, markets and external partners simultaneously. /li liAbility to work effectively in a cross-functional environment, collaborating with Sales, Brand Marketing, Product, Digital, E-commerce, Operations and local markets. /li liStrong analytical skills, with the ability to translate performance data and consumer insight