Rare Diseases
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At Recordati, we are united by a clear purpose: unlocking the full potential of life. With a century of history behind us, we are building the next chapter of our journey, continuing to grow while keeping patients at the centre of all we do.
What drives us is a shared belief that health, and the opportunity to live life to the full, should be within reach for everyone. This brings energy to our work, shaping how we support each other and show up every day. Our values – Better Together, Never Settle and Always Deliver – reflect this mindset, helping us to keep improving and make a meaningful difference.
Above all, these values bring to life our promise to everyone at Recordati, you can unlock your full potential. We know that people thrive when they can be themselves, are trusted and supported, and are given the opportunity to grow and make a meaningful contribution.
Are you ready to unlock your full potential?
Job Purpose The Digital & Omnichannel Marketing Specialist acts as key business partner to the GM and is responsible for supporting the development, deployment and continuous optimization of the affiliate omnichannel customer engagement strategy across the Rare Diseases portfolio, aligned with the regional OmCE strategy. The role acts as the local omnichannel partner and orchestrator, working across Marketing, Sales, Medical, CRM and other relevant functions to translate business and customer needs into integrated customer engagement plans. The Digital & Omnichannel Marketing Specialist leverages customer insights, CRM data and performance analytics to optimize customer journeys, channel mix, content, sequencing and interaction frequency, while driving adoption of omnichannel capabilities and ways of working across the affiliate. Ensure compliance with all relevant industry regulations and ethical guidelines for omnichannel communication in the pharmaceutical sector. Key Responsibilities Omnichannel strategy & Customer Engagement:
- Develop and manage the local OmCE roadmap, aligned with affiliate business priorities and the EMEA OmCE strategy and provides recommendation to GM for budget allocation.
- Identify and prioritize OmCE opportunities based on customer needs, product lifecycle, business impact, feasibility and scalability.
- Translate business and brand objectives into integrated customer engagement plans.
- Lead and support the design and optimization of customer journeys based on customer needs, preferences and insights.
- Ensure effective orchestration of face-to-face, remote, digital, event-based and third-party engagement.
- Partner with cross-functional teams on audience definition, segmentation, targeting and fit-for-purpose content across relevant channels.
- Act as the affiliate point of contact for EMEA / Global OmCE, contributing local insights, needs and best practices.
- Lead local strategy aligned with the GM and support the development and execution of local omnichannel, campaigns and digital initiatives with relevant cross-functional teams.
- Coordinate key digital and CRM-enabled engagement activities, including email, webinars and HCP platforms.
- Ensure local deployments leverage EMEA frameworks, guidelines and playbooks, adapting them where required to local business and customer needs.
- Use CRM, dashboards and analytics to monitor customer engagement, adoption and omnichannel performance.
- Track relevant KPIs and generate actionable recommendations to improve customer journeys, channel mix, targeting and content effectiveness.
- Continuously optimize activities based on performance data, customer insights and business outcomes.
- Translate business needs into clear requirements and solution proposals, balancing customer experience, business impact and feasibility.
- Work closely with Marketing, Sales, Medical, MSL, CRM, Commercial Excellence, IT and other relevant functions to ensure a consistent customer engagement approach.
- Facilitate cross-functional alignment around customer objectives, journeys, content, channels and engagement prior
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