Architecture & Technology Director

Remote Position – Any Location with Great Wifi Works
What does an Data, Analytics & AI Director Do?
The Data, Analytics & AI Director leads Sercante’s efforts to help clients unlock the power of data and AI across their end-to-end customer lifecycle. They advise clients on ways technology can unify, activate and operationalize data across marketing, sales and service so teams can make smarter decisions, personalise at scale and deliver meaningful business outcomes.
The Data, Analytics & AI Director is a thought leader, connecting business goals to data architecture, predictive modelling and insight generation. They are knowledgeable of the leading Data and AI technologies on the market and are able to help clients assess platform fitment based on their business needs. One of the main goals is to help clients demystify AI and understand ways to accelerate their teams and customer experiences, ensuring the right data foundation exists.
They define internal standards for Sercante teams to deliver scalable data‑driven programmes. They partner with Sales, Delivery and Product leaders to shape go‑to‑market strategies, build solution accelerators and elevate how clients harness the power of their data to drive intelligent AI experiences.
Advising clients on data and AI strategies that drive impact across marketing, sales, and service
Leading data discovery sessions to assess maturity, gaps, and opportunities in the client’s data ecosystem
Designing cross‑cloud data architectures, including customer 360 profiles, identity resolution, and activation models
Building frameworks, templates, and playbooks for data governance, segmentation, personalisation, and analytics
Enabling internal teams through documentation, training, and coaching on best practices in data and analytics
Developing relationships with product teams at Salesforce
Leading internal growth initiatives around Salesforce and non‑Salesforce technology platforms, including enterprise data warehouse systems, integrations & ETL platforms, Data Cloud, Agentforce, Tableau, CRMA and Marketing Intelligence
A Successful Data, Analytics & AI Director will:
Have deep experience designing and implementing data strategies across marketing, sales, and service functions
Possess hands‑on knowledge of Salesforce Data Cloud, Marketing Cloud Personalisation, CRM Analytics, Snowflake, Databricks or similar platforms
Understand modern data architecture principles including CDPs, ETL pipelines, identity resolution, and consent management
Be familiar with predictive and generative AI models, both on the Salesforce platform (Einstein, Agentforce, etc.) and non‑Salesforce
Be passionate about making data accessible, actionable, and trustworthy across all parts of the business
Be able to translate technical complexity into executive‑ready insights and recommendations
Be experienced in professional services or consulting and comfortable working with clients at all levels of data maturity
10+ years in technology solutions, data, analytics consulting, or a related role
~2+ years working with AI technologies and advising clients on tailored AI solutions, including predictive analytics, generative AI, agentic AI, large language models, etc.
~ Proven ability to grow and manage a practice, partnering across Sales and Delivery teams to drive growth outcomes
~ Familiarity with marketing automation, CRM systems, and sales enablement tools
~ Experience with Salesforce Data Cloud, Databricks, Snowflake, AWS, Tableau or other data solutions
~ Data Cloud Consultant, AI Specialist, Snowflake, Databricks, Einstein, Tableau
~ Strategic thinker with the ability to execute tactical plans effectively
~ A passion for helping businesses succeed through innovative sales and marketing solutions
~ You excel in remote environments and are proactive problem‑solvers.
Key Qualities
Embraces remote work and aligns with our core values
Continuously develops skills in Marketing Cloud, Salesforce, marketing strategy, and consulting
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