Especialista en Redes Sociales y Contenido Digital

At Holifya , we are on a mission to revolutionize digital healthcare. As a next-generation digital healthcare clinic, we combine cutting-edge technology with personalized care to make health services accessible, efficient, and empowering for everyone. With ambitious goals and a commitment to innovation, we’re building the future of healthcare - and we need brilliant minds like you to join us. You are the content engine of Holifya. Every video on our social channels. Every product video in our app. Every educational asset we publish. You create it, produce it, host it, and ship it. This is not "social media management." This is end-to-end content ownership, from idea to distribution to iteration. We're looking for someone who thrives in chaos, ships fast, and walks the extra mile—someone who's not only a skilled creator, but also brings ownership, startup mindset, and the creative agility to become one of the faces of the brand. As a Social Media Strategist & Content Creator , you will own the entire content function Social Media Content: Create high-quality content every week across TikTok, Instagram, YouTube; Be on camera and become one of the faces of the brand; Produce educational, trust-building, community-driven content with fast execution and a strong point of view. Paid Ads & Performance Content: Create content for Meta, Google, TikTok ads; Produce multiple variants for A/B testing;• Work closely with Growth/Marketing to iterate based on performance; UGC-style ads, talking-head ads, community-driven creatives. Product & Brand Content: Explainer videos for app and website; Onboarding videos for new patients; Brand and partnership videos. Webinars & Live Content: Plan, organise, and host educational webinars; Coordinate with medical and clinical team; Manage live Q&A and community events; Repurpose long-form content into high-performing short clips. Content Operations: Build systems so content scales; Brief and coordinate freelancers or creators when needed; Document what works so we can repeat it. To excel in this role: A portfolio of content you've personally created across multiple formats; ~ Understanding of performance marketing and why content converts; ~ Strong writing skills: hooks, scripts, ads, emails, landing pages; ~ Fluent in Italian and English; ~ Based in Milan or willing to relocate. Background in healthcare, life sciences, biomedical, medicine, psychology, nutrition, or adjacent fields; Experience in digital health / healthtech / medtech; Sora, generative video, automation tools) to speed up production; Video editing skills (fast, pragmatic, not perfectionist). Flexible working hours and a hybrid work model. We believe in keeping things clear, fast, and human. 90-second video – A quick video introduction to assess your on-camera presence and communication style; ~ Intro Call – A first chat with our Hiring Manager to get to know each other and assess cultural fit. ~ Business Case – A creative task to evaluate your visual and content thinking. ~ We celebrate differences and are dedicated to creating a safe space where diversity is respected, and inclusion is second nature.