Brand & Experience Manager

Who We Are:

Arsenale is a multi-brand Group capable of providing a comprehensive service to the largest and most renowned luxury global market operators who wish to expand in Italy. Founded

and supported by internationally renowned entrepreneurs and investors, Arsenale aims at creating the leading luxury hospitality group in Italy. To pursue that ambition, the Group launched an impressive investments plan to boost tourism and made-in-Italy through the acquisition, re-development and enhancement of iconic hotels and hospitality solutions in the most beautiful locations of the country.

Among its strategic partnerships, Arsenale collaborates with Orient Express in the development and management of exceptional hospitality experiences, combining timeless heritage, refined service, and contemporary luxury standards. Through this collaboration, the Group contributes to the revival and expansion of the iconic Orient Express brand within Italy's luxury hospitality landscape.

What We Are Looking For:

Reporting directly to the Chief Marketing & Communication Officer, as a Brand & Experience Manager, you will be responsible for developing and executing strategies to enhance the brand image of Arsenale and its luxury products/services and drive customer engagement. You will work closely with cross-functional teams to ensure brand consistency, effectiveness across all channels, and alignment with company values. The ideal candidate will have a passion for luxury hospitality, strong marketing skills, and a keen eye for detail. This role requires a deep understanding of the luxury market, consumer behaviours, and trends.

The Brand & Experience Manager is a senior, strategic role responsible for safeguarding, evolving and consistently expressing the Group's brand and brand portfolio, in full compliance with corporate brand governance, licensing frameworks and brand asset protection rules. The position requires creative authority, strategic vision and deep sector expertise, acting as a brand reference point and quality benchmark for internal teams and external agencies.

The role works closely with creative, branding, digital and communication agencies, providing high‐level direction, creative judgement and brand stewardship, while ensuring that all executions respect corporate standards and long‐term brand value.

Key Activities:

Brand Strategy Development:

• Contribute to the definition and evolution of the Group and project brand strategies, in alignment with overall business objectives and under the direction of the CMO.
• Act as Brand Guardian, ensuring correct, consistent and compliant use of brands, brand narratives and visual identities across all markets and touchpoints.
• Define and protect brand positioning, messaging and value proposition for corporate and product brands in different geographies.
• Ensure strict adherence to corporate brand governance, licensing agreements, co‐branding rules and partnership contracts.

Creative Vision & Brand Leadership:

• Provide senior creative direction and brand vision, ensuring that all brand expressions reflect the codes of luxury, coherence and distinction.
• Lead high‐level development of naming, storytelling, concepts and creative platforms for products, services and launches.
• Act as final quality filter on brand content and creative outputs, without managing day‐to‐day production or coordination.
• Set clear creative and strategic briefs for agencies, maintaining a strong editorial and aesthetic standard across all materials.

Agency & Partner Collaboration:

• Work closely with external agencies and creative partners (branding, communication, digital, content, PR) to ensure excellence in execution.
• Provide direction, feedback and approval at a strategic and qualitative level, not as a project coordinator.
• Ensure agencies fully understand and correctly apply brand guidelines, tone of voice and governance principles.
• Collaborate with partners to leverage international expertise and best practices in luxury

Brand Identity, Guidelines & Asset Protection:

• Oversee the development and evolution of brand identities and brand guidelines, ensuring consistency across all channels and assets.
• Safeguard the integrity of visual identity, verbal language and brand experience across physical and digital touchpoints.