Creative and Content Coordinator

Our client, a fast-growing eCommerce company in the Health Care space is seeking a commercially minded Creative Director to lead the creative function across our ecommerce business. This role will own the complete creative direction of the brand across paid advertising, website and landing pages, email, organic social media, marketplaces, product launches, and other customer‐facing channels. The Creative Director will be responsible not only for maintaining a strong and consistent brand identity, but also for improving commercial performance. The primary objective of the role is to develop creative strategies and assets that increase conversion rates, improve advertising performance, strengthen customer engagement, and support profitable growth. This is a hands‐on leadership role for someone who can combine creative judgement, customer insight, performance data, and strong team management. Develop creative strategies that improve conversion across paid media, websites, product pages, marketplaces, and email. Turn customer insights, performance data, and competitor research into clear briefs and testable concepts. Partner with ecommerce teams to improve client acquisition and conversion. Improve Ecommerce Conversion Performance Develop creative strategies that improve conversion across paid media, websites, product pages, marketplaces, and email. Turn customer insights, performance data, and competitor research into clear briefs and testable concepts. Partner with ecommerce teams to improve client acquisition and conversion. Lead Performance Creative Strategy Own creative strategy across paid social, video, display, and other acquisition channels. Use performance data to identify, improve, and scale winning concepts. Strengthen Website and Product Pages Creatives Lead creative direction across the website, landing pages, collection pages, and product pages. Improve how product benefits, differentiation, use cases, and customer proof are communicated. Create clear visual and messaging hierarchies that make pages more persuasive. Collaborate with ecommerce, UX, development, copywriting, and CRO teams on improvements and testing. Ensure consistency between advertising and onsite customer experience. Own Brand Creative Across All Channels Maintain a consistent creative direction across paid media, website, email, organic content, marketplaces, packaging, and launches. Develop practical brand guidelines that support quality, consistency, and speed. Ensure creative work reflects the brand's positioning, audience, and commercial goals. Raise the overall standard of design, copy, video, photography, and storytelling. Build and Lead a High-Performing Creative Team Lead and develop designers, editors, creators, copywriters, freelancers, and agencies. Provide constructive feedback and support team development. Build a culture of accountability, speed, collaboration, and continuous improvement. Improve Creative Operations and Output Build an efficient process from research and briefing through production, approval, launch, and iteration. Establish clear systems for priorities, deadlines, feedback, approvals, and asset management. Ensure projects are delivered on time and aligned with business priorities. Lead Product Launch and Campaign Creative Develop creative strategies for product launches, promotions, seasonal campaigns, and major events. Translate product positioning into strong customer‐facing concepts. Coordinate creative production across paid media, website, email, marketplaces, and organic content. Own the overall creative vision and execution across the ecommerce business. Lead creative concept development and campaign planning. Create clear, actionable briefs for internal and external creative teams. Partner with growth, marketing, ecommerce, product, customer service, and leadership teams. Analyse creative performance using advertising, website, email, and marketplace data. Monitor customer behaviour, category trends, competitors, and emerging creative formats. Ensure the creative team remains focused on work that has the greatest commercial impact. Product-page conversion rate. Advertising creative performance. Customer acquisition cost. Return on advertising spend. Revenue generated from new creative concepts. Email engagement and conversion performance. On‐time completion of creative projects. Creative production efficiency. Performance and development of the creative team. They understand that ecommerce creative must capture attention, communicate value quickly, address customer objections, and motivate action. They are comfortable moving between high‐level strategy and detailed execution. They can confidently lead a team, evaluate creative work, interpret performance data, and collaborate with commercial stakeholders. They do not rely solely on personal taste. They use customer insight, brand strat