Specialist, Practice Marketing

Apply for Specialist, Practice Marketing – Industry at Bain & Company in Milano, LOM, IT. This Full time on site position offers great opportunities for career growth. WHAT MAKES US A GREAT PLACE TO WORK: Bain & Company is recognized as one of the top international management consultancy firms. We assist major corporations worldwide with strategy, acquisitions, organizational design and performance improvement. We believe that diversity, inclusion, and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities, and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. Position overview As the Specialist, Practice Marketing
- Industry, you'll join an international, high-energy marketing team where collaboration and innovation thrive. This is a hands‐on role at the forefront of driving Bain's brand, reputation and commercial objectives. You'll partner with practice leadership, client heads, account teams and colleagues across Marketing to execute high‐impact marketing programs that build Bain's visibility and credibility, deepen engagement with priority clients and accounts, and support business growth. You'll collaborate with a variety of teams, including editorial, brand, SEO, paid media, email, PR and events to deliver high‐impact campaigns.

Key responsibilities
Execute marketing strategies that increase awareness and credibility for Bain and our core solutions, deepen engagement with priority accounts and key clients, and support commercial objectives. find new and innovative ways to reach them e.g., through events, targeted advertising, speaking opportunities, influencer collaborations. Use data to develop performance insights; Maintain knowledge of industry trends as well as marketing trends, in order to inform decision‐making. Conduct market and competitor research to inform the development and positioning of our expertise, as well as overall marketing approach. Become a regular user of Bain's CRM system, understanding the core functionality and the insight it provides into target audiences and priority accounts, and partner with CRM colleagues to support broader audience and priority account data needs. In partnership with Client Heads and account teams, execute marketing plans for priority accounts, providing ongoing marketing support and ensuring activity is aligned with relevant industry and capability marketing strategies. Maintain a comprehensive view of relationships at priority accounts, including our outreach to and engagement from the people who matter most, to inform marketing plans and activities. Execute highly impactful marketing campaigns across channels, audiences, and accounts, in close collaboration with other marketing teams and the business. email, paid media, social media, video, and in‐person activations; have working knowledge of options available, when to use and ways to optimize. Partner with Client Heads and account teams to identify opportunities of highest relevance based on pipeline activity and client priorities, and execute account‐based marketing programs in support of key sales plays, direct pursuits and must‐win commercial opportunities. Create, update, and maintain foundational marketing assets such as webpages, partner profiles, and related materials, prioritizing relevant and timely updates. Support email campaigns, including selecting content and recommending framing for key audiences, as well as targeted mailings to priority accounts, clients and decision makers. Serve as an advisor and core user of the internal content marketing platform, responsible for aggregating data, flagging gaps, pinpointing trends and identifying enhancement requirements. present actionable insights to refine strategies, including monitoring engagement and campaign performance for priority accounts. Support event execution for select conferences and Bain‐hosted client events; including coordination with account teams to engage priority clients. Create communications to promote marketing activities to key internal audiences. Contribute to continuous process improvement by providing constructive feedback and working hand in hand with colleagues to problem solve. Actively embrace the use of new tools, including GenAI, to support and improve overall team efficiency. Be a flexible and adaptable team member to support new projects and team needs as they arise. Required education An undergraduate degree in business / marketing Required qualifications 3-4+ years of relevant B2B marketing experience Professional services experience Experience in the relevant industry Account rep experience a plus Expertise and previous experience in marketing programmes and processes Ability to proactively conceive and suggest new approaches and solutions Demonstrated ability to take a lead on coordinating and executing distinct project