Ecommerce Specialist

Overview The E-Commerce Specialist / Coordinator supports the daily operations, performance, and growth of the brand's e-commerce channel. The role ensures an elevated digital customer experience, efficient backend processes, and alignment with merchandising, logistics, customer care, and communication teams. Key Responsibilities 1. Website Management & Content Update and maintain product pages (PDP) including descriptions, images, pricing, attributes, tagging, and merchandising rules. Coordinate new product uploads and ensure accuracy of inventory and product information. Support the implementation of promotional campaigns, home page updates, banners, collections, and seasonal content. Collaborate with communication/brand teams to ensure consistent tone of voice and brand alignment across all digital touchpoints. 2. Merchandising & Assortment Monitor stock levels, availability, and product visibility to optimize sell-through. Coordinate with merchandising team on drops, deliveries, and product priorities. Support weekly product rotations, homepage updates, and cross-selling strategies. Analyze performance of categories, conversion trends, and bestsellers to inform commercial decisions. 3. Order Management & Operations Oversee the order flow end-to-end: from placement to fulfillment, shipment, and eventual return. Liaise with warehouse, logistics partners, and customer care to ensure timely and accurate deliveries. Support the resolution of operational issues (failed payments, address errors, split orders, etc.). Track KPIs such as shipping lead times, return rates, cancellations, and overall service quality. 4. Customer Experience & Customer Care Support Ensure the e-commerce experience reflects high luxury standards. Coordinate closely with customer care on inquiries related to e-commerce orders, product information, returns, and exchanges. Identify recurring issues and proactively propose improvements to UX and processes. 5. Reporting & Performance Analysis Monitor daily/weekly KPIs (traffic, conversion, AOV, UPT, sell-through, return rate, CRR). Provide regular reporting to the management team on trends, insights, and opportunities. Support the development of A/B tests and UX improvements to increase conversion. 6. Project Support Assist in coordinating digital projects (site redesign, platform updates, integration with 3rd-party tools, CRM, etc.). Collaborate with IT and digital partners to troubleshoot issues. Support rollout of new features, tools, payment methods, and UX enhancements. Required Skills & Qualifications 3-5 years of experience in e-commerce, ideally within fashion or luxury. Strong understanding of online merchandising, UX, and digital retail. Proficiency with CMS/e-commerce platforms (Shopify, Magento, etc.). Excellent Excel/Google Sheets skills and confidence with data analysis. Strong organizational skills and attention to detail. Ability to coordinate multiple tasks and stakeholders in a fast-paced environment. Good communication skills and problem-solving mindset. English fluency; additional languages a plus.