Lead Professional, Sports Marketing Brand Experience Italy

3 settimane fa

Milano, Italia Nike A tempo pieno

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc. exists to innovate for athletes. Nike Sports Marketing professionals provide the vital linkage between the company and Nike-sponsored athletes, clubs and federations worldwide. Sports Marketing employees partner with premier athletes to collect insights about existing and future products, gather inspirational stories about sport and nurture long-term relationships between the athletes and the company. The team develops and executes sports marketing strategies, obtains endorsements and licensing agreements and serves as Nike ambassadors to the sports community worldwide. Their relationships build the foundation of Nike's product creation: Nike creates exceptional products because its employees listen to exceptional athletes.

WHO YOU'LL WORK WITH

In this role, you will be a key member of the Sport Marketing team, collaborating closely with athletes, teams, and brand partners to drive their integration into our brand initiatives. You will play a critical role in fostering high-profile relationships within the Sport Marketing industry, with a focus on shaping the strategic direction of the Sport Marketing Italian portfolio positioning. We are looking for someone who thrives in a collaborative environment, enjoys building strong relationships, and is passionate about leveraging sports marketing to create impactful brand experiences. You'll work with a diverse team, contributing to an inclusive culture where everyone's voice is valued.

WHO WE ARE LOOKING FOR

Nike Sports Marketing professionals play a crucial role in bridging the connection between the company and Nike-sponsored athletes, clubs, and federations worldwide. The Sports Marketing team partners with top athletes to gain valuable insights about current and future products, share inspiring stories about sport, and build long-lasting, meaningful relationships between the athletes and Nike. The team drives Sports Marketing strategies, secures endorsements and licensing agreements, and provides exceptional services and experiences for athletes globally. This position requires strong brand knowledge, negotiation abilities, and relationship-building skills to foster connections that benefit both the athletes and the company. We value diverse perspectives and welcome candidates who bring creativity, collaboration, and a passion for sports to help shape our future in Sports Marketing.

Required skills:

  • Extensive experience in Sports Marketing, Marketing, or Brand Marketing is preferred, but we welcome candidates with a passion for the industry and a strong willingness to learn.
  • Exceptional communication skills and the ability to build strong, trust-based relationships with diverse teams, athletes, and colleagues, fostering collaboration and mutual understanding.
  • Skilled at engaging with diverse audiences, promoting teamwork, and maintaining positive, productive partnerships across the sports marketing landscape, including facilitating meetings and delivering presentations.
  • Broad knowledge of the football/sport industry or a keen desire to learn.
  • While understanding the industry is a plus, a passion for sports, listening to the voice of the Athletes and a commitment to personal growth within the field are equally important.
  • Fluency in Italian and English, with excellent written and spoken communication skills in both languages.

WHAT YOU'LL WORK ON

Understand and drive the overall Brand Experience strategy for the gender/Fields of Play or SM Country Lead by proactively supporting the integrated seasonal brand offense. Leveraging athletes and teams as an integral part of the Marketing Long Term Consumer Concepts and Seasonal plans that drive the member engagement KPI's and activate against key sport dimensions, projects or sport moments.

  • Develop and execute clear plans for athletes and teams that fully leverage the potential of the portfolio, ensuring alignment with strategic goals.
  • Provide Athlete Insights to help shape and refine the portfolio, using a brand tiering approach.
  • Align our athletes with Nike's core values around sustainability, community impact, diversity, and equality, driving purpose-led initiatives.
  • Manage the athlete request process through the Athlete Portal platform, ensuring a seamless, efficient experience for our key partners.
  • Support the athlete service journey at Nike, facilitating the integration of athletes, teams, and partners across the organization.
  • Implement Sports Marketing strategies by building strong relationships within the team and across departments. You will collaborate closely with Brand Management, Energy Marketing, Communications, Purpose, and Product teams to support and drive business priorities.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, a casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring encouragement and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job posting closes on 27th November 2024.

Benefits

Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.

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