Sales Director, Retail Planning

Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. It comes from our belief that life is richer when we truly connect to the people and the world around us.
An urban retreat steeped in historic beauty. Stroll the city's biggest private garden – a tranquil haven of statues, fountains and centuries-old trees – or retire to your suite where frescoes line the walls amid original architectural features. Our historic Hotel, with its Michelin-starred Italian restaurant and a locally inspired Spa where you can spend afternoons in pure indulgence, is just steps away from the cultural heart of Florence.
Sales Manager – North America
Four Seasons Hotel Firenze, a beacon of luxury and sophistication in the heart of Florence, is seeking a dynamic, high-performing Sales Manager – North America to join our exceptional team. This pivotal role is responsible for driving leisure business from the US and Canadian markets, elevating the hotel's visibility, and securing new and repeat business across key segments.
As the Sales Manager for North America, you will be the face of Four Seasons Firenze in your territory, responsible for building strong, lasting relationships with clients and key accounts. You will actively promote and sell our unique offerings through direct phone sales, face-to-face calls, familiarization trips, and participation in events and tradeshows. Your strategic sales efforts will directly impact the hotel's revenue growth and market share in the competitive ultra-luxury segment.
What you will do Cultivate and strengthen relationships with major accounts to drive business and expand market share.
Utilize a variety of prospecting tools and company-wide sales programs to generate new business opportunities.
Proactively follow up on all inquiries and qualify potential business to maximize transient room nights and ancillary revenue, enhancing RevPAR performance.
Develop, implement, and execute strategic account plans tailored to the North American market to meet and exceed revenue targets.
Achieve monthly, quarterly, and annual sales goals through outside sales calls, site inspections, and familiarization trips within your assigned territories.
Maintain comprehensive product knowledge of Four Seasons properties and competitive market advantages.
Conduct customer site inspections and sales presentations, uncovering client needs and offering customized solutions to maximize booking opportunities.
Ensure accurate and timely data management in CRM and reservation systems (Opera), maintaining high database hygiene standards.
Collaborate with global sales offices, participate in strategy and sales meetings, and contribute to the development of the annual marketing plan.
Manage and optimize sales budgets and travel expenses in line with strategic priorities.
Legal work authorization to work in Europe is required.
Minimum 3-5 years of experience in a Sales Manager role within the luxury hospitality sector, preferably with experience targeting the North American market.
A creative and innovative approach to sales and business development.
Deep understanding of the ultra-luxury hospitality segment and discerning clientele.
Fluency in English (reading, writing, and speaking); proficiency in Italian is a plus but not mandatory.
Proficient in Microsoft Office (Excel, Word, PowerPoint) and Opera PMS or similar systems.
We look for talent who share the Golden Rule – people who, by nature, believe in treating others as we would have them treat us.
Quality meals at ouremployeerestaurant
Employee discounts in our Four Seasons outlets and other suppliers in town
Employee Experience initiatives: from annual themed employee party to many ESG events throughout the year
Excellent Training and Career Development opportunities
This position is based at the Four Seasons Hotel Firenze and the contract is full time.
You must possess the legal right to work in Italy at the time of application
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