Director of Media

Director of Media - EdTech (French fluent ) Apply for the Director of Media - EdTech (French fluent ) role at Paradox EN What if your next playground was transforming a massive Personal Brand ecosystem into a global, iconic Company Brand? What about challenging the status quo of an entire industry and building a brand you can be proud of, and that will help millions of people? We're not looking for a "Social Media Manager" to follow a calendar. We're looking for a Director of Media (Brand & Content). Someone who understands that to win today, you don't just need "content", you need a Movement. You will have the freedom to propose bold, unconventional concepts and the resources to bring them to life immediately. We need a strategist who will bridge the gap between David Laroche's personal influence and Paradox's institutional power. A Brand Architect, capable of orchestrating a complex dual‐strategy: scaling a personal brand while simultaneously building a standalone Company Brand that outlasts its founder. A Creative Disruptor, you hate "best practices" because they lead to average results. You constantly hunt for the "Purple Cow", the angle, the format, or the story that no one else is daring to tell. A "Doer" with Taste, you don't just float ideas in a meeting room. You script them, you drive them, and you ship them. This is a full‐time position, carried out remotely or from our beautiful offices in Dubaï or Lisbon. French and English fluency is required. About Paradox WHAT WE DO At Paradox, we are convinced that greatness is trainable. That's why we want to empower people at scale, by leveraging cutting‐edge technologies like AI, and crafting user experiences with outstanding aesthetics. We do that by merging: Human Intelligence (coaches, peers, and mentors) Structured Intelligence (protocols, mental models, rituals) Technological Intelligence (AI personalization, feedback loops, adaptive journeys) To create one seamless ecosystem: Paradox OS. OUR BELIEFS We believe self‐help is broken. Most learning platforms are used the same way: consuming generic theories, getting quick highs, ending with no real change. At Paradox, we believe people deserve more. More than content. More than motivation. They deserve a system that knows them, one that adapts, challenges, and grows with them. We believe that every human learns differently, and that technology can do more than entertain or save time. It can translate insight into transformation, through AI personalization, lean experimentation, and deep psychological understanding. Because learning shouldn't just make you feel inspired for a day, it should change how you live, think, and create. OUR VISION At Paradox, we want to re‐invent how people grow. We do not build another course or coaching app but the Operating System for Greatness. Founded by David Laroche, a creator followed by over 2 million people and known for his interviews with icons like Tony Parker, Mike Horn, Richard Branson, and Gad Elmaleh, Paradox aims to build something that will live beyond any individual (including its founder), for decades to come. Our ambition is to compete with players like Mindvalley (150M ARR), but with a sharper vision, grounded protocols for achievers, people who want more for their life, refusing mediocrity. To do that, we bring together designers, tech, coaches, and filmmakers to create learning experiences that are cinematic, precise, and effective. We move fast, aim high, and hold ourselves to the standards of Apple, Spotify, and MasterClass. No fluff, focused on meaningful impact. While others hide their numbers, we want to let our results speak loudly for us. Get obsessed with transforming our clients' lives and let those transformations be our marketing. YOUR MISSION — Transform a "Personal Brand" into a "Top‐Tier Media" You lead the Content Factory not by administrative management, but by creative authority. Your goal is to produce content that is so good, unique, and aligned with our values that it makes our competitors look outdated. Your 4 Major Responsibilities Architect the "Dual‐Brand" Strategy Build a symbiotic strategy where David Laroche's personal brand and Paradox's company brand reinforce each other without cannibalization. Propose radical new formats (documentaries, reality shows, conceptual shorts) that shatter the boring codes of the "Self‐Help" industry. Define distinct, sharp editorial lines for each platform: Depth & Search for YouTube, Aesthetic & Vibe for Instagram, and Authority & Authenticity for LinkedIn. Radical Concepting & End‐to‐End Delivery – Take responsibility for the entire production chain by writing hooks, storyboarding narratives, and ensuring final cut matches the vision. Deliver what you pitch: if a concept requires a motion designer, a drone operator, or a niche expert, find them, hire them, and onboard to bring the vision to life. Treat David as the "Actor" on set: ensure scripts, set, and direction are flawless so he can perform without mental load, trusting you to handle every detail of the final output. Command the Content Factory – Take full leadership of the internal content team (Factory Manager, Video Editors, Graphic Designers...) by setting tempo, culture, daily standards of excellence. Provide high‐level artistic direction and act as the final quality check; nothing is published if it does not meet the "Paradox Standard" of aesthetics and storytelling. Challenge the team to constantly upskill, pushing for sharper cuts, better sound design, and stronger visual storytelling. Fuel the Growth Engine – Treat content as our primary acquisition channel by collaborating with the Head of Growth to produce assets designed to convert in Ads. Analyze retention graphs, CTR, CPL to iterate based on feedback, killing what fails and aggressively scaling what works. DO YOU RECOGNIZE YOURSELF? Experience Proven Content Builder: Successfully grew a media brand, a YouTube channel, or a personal brand to significant scale (100k+ followers or millions of views). Understands mechanics of virality and retention. Editorial Leadership: Experience managing a creative team (editors, designers) and can elevate a "good" video to a "masterpiece." Elite Scripting Skills: Can show scripts that performed. Structures narratives, writes hooks that stop the scroll, keeps audience engaged for 20+ minutes. Performance Fluency: Worked in environments where content drove business results (ads, launches, conversion), not just vanity metrics. PERSONALITY Intolerant to Mediocrity: Has "Taste." Physically pained by a bad font, clumsy cut, or weak headline. Fights for the details others ignore. Psychology Obsessed: Studies human nature, constantly asks why people click, share, and what emotion drives them. A "Doer" with Authority: Commands respect by competence. Can jump into a project, write the script, direct the shoot, and fix the edit if needed. No Ego, Just Impact: Does not fall in love with ideas. Accepts that best concepts can flop, analyzes data, pivots immediately, and ships the next concept with renewed energy. Language French: Native / Bilingual English: Fluent – can hold a conversation on specific details with English‐speaking colleagues. Our chosen language for written communication is English. IT MIGHT NOT BE FOR YOU If you need clarity before chaos – wrong place. If you prefer balance over intensity – wrong season. If you don't genuinely care about the topics we cover – wrong place. If you want to strategize without getting your hands dirty in scripting, directing, or the editing suite – wrong role. WHY JOIN US Help us market a product that fuses neuroscience, design, and AI to reinvent how humans grow. Work with filmmakers, psychologists, engineers, and creatives obsessed with impact. In the heart of our headquarters stands the 100 000 Dreams Wall. Every photo on that wall is a life rewritten. Play a crucial role in the development of an Iconic Product. Growth & Ambition Being surrounded by A‐players who strive to perform. Impact & Meaning Playing a crucial role in the development of a company whose content and products will be used by millions of people. Waking up in the morning feeling like you are making a difference is something We receive messages every day from clients who have successfully lost weight, quit smoking, reached a milestone in their business, built better relationships, and made positive changes in their lives. Contributing to the Paradox Foundation – our non‐profit, dedicated to empowering teenagers. Freedom & Well‐Being A company culture based on autonomy & accountability. Flexible working hours. A remote culture from day one with the freedom to work from wherever you want. Magnificent offices in Dubai, Paris, Lisbon – it feels like home :) Work on Mac, for us it counts. 350 € per year paid by the company for your gym, dance class, or whatever makes you feel great. 150 € of books or education – we support you in that. 6 1:1 coachings – a Paradox Coach supports you on anything personal or professional; we want you to live your best life. How To Apply Click "Apply for this position" and fill out a short questionnaire (7 to 8 minutes) to tell us more about yourself and send us your CV. Hiring Process A 6 to 8 minute application survey. A 15‐30 minute video call with Timy, our HR, to assess fit between the position, the company, and your own career path. A video call focused on your career with Quentin, VP Marketing, to review background & see how we can match your desires with our needs. A culture‐fit video call to check in depth alignment between you and our values and culture. Reference calls to get in‐depth insights about how you work in different environments. Welcome aboard About Our Hiring Process Our recruitment process is tailored to avoid realizing mid‐cycle that we're not a perfect fit. Every step serves a purpose and helps you understand where you'll be stepping in. Steps can be rearranged depending on availability. If you're not joining to tweak landing pages but to engineer behavioral change at scale for millions, welcome to Paradox. Let's build the Operating System for Greatness. Seniority level Director Employment type Full‐time Job function Marketing and Sales Industries: Education Referrals increase your chances of interviewing at Paradox EN by 2x. #J-18808-Ljbffr