Digital Analytics

ph3Job Posting Title Digital Analytics Web Performance Specialist /h3pThe challenge An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment. /ph3What you will do /h3pAs Digital Analytics Web Performance Specialist, you will be the go-to person for digital performance analysis at HQ level and for operational support to local markets. You will have full ownership of the CRO and A/B testing platforms adopted by the company, independently managing vendor relationships, account configuration and day-to-day analytical support to internal stakeholders. Your work will have a direct impact on the optimization of the user experience across the Group's websites and on the effectiveness of each market's digital strategy. /ph3Key Responsibilities /h3h3Data Analysis Stakeholder Support /h3ulliCollect, interpret and respond to analysis requests from local markets, acting as the dedicated point of contact for all Google Analytics 4 (GA4)-related needs. /liliProduce advanced reports and custom dashboards to monitor digital KPIs, traffic trends, user behavior and website performance, tailoring outputs to each market's needs. /liliManage CRM analytics, campaigns results and revenues contributions, integrating data across the funnel. /liliProactively identify insights, anomalies and optimization opportunities through continuous data analysis, supporting HQ and local stakeholders in strategic decisions. /liliWork closely with the Digital Technologist to ensure correct media campaign tracking configuration (UTMs, events, conversions), guaranteeing data accuracy and ROAS calculation. /liliSupport local markets in assessing the impact of media investments, recommending optimizations grounded in analytical evidence. /li /ulh3CRO A/B Testing Platform Ownership /h3ulliIndependently manage the CRO and A/B testing platforms adopted by the company, becoming the internal reference for their use and evolution. /liliAct as the testing evangelist across local markets, fostering a culture of experimentation for web experience and CRM campaign development, while supporting teams in the design, execution, and analysis of testing activities. /liliDevelop deep expertise on the platforms in use, staying up to date with new features and industry best practices. /liliSupport vendor relationships for CRO platforms: handle commercial and support interactions, renewal negotiations and technical liaison. /liliManage platform user administration: access provisioning, role assignment and onboarding of new internal users and local market teams. /liliCoordinate and operationally support local markets in the setup, launch and analysis of A/B testing and personalization experiments, ensuring sound methodologies and interpretable results. /liliMonitor active experiments on a daily basis, flag anomalies and produce result summaries to support UX optimization decisions. /liliCollaborate with UX, DTC Managers, Local Digital Marketing teams to define the experimentation roadmap, prioritizing tests based on potential impact and technical feasibility. /li /ulh3Web Performance UX Optimization /h3ulliAnalyze navigation funnels and engagement metrics to identify friction points and propose user experience optimization solutions. /liliAssess the impact of organic and paid traffic on website performance, contributing to UX reviews with a continuous improvement mindset. /liliSupport SEO and Media teams with impact analysis of their activities, providing data and analytical readings to inform their strategies. /liliContribute to defining shared measurement and tracking standards across HQ and local markets, ensuring data consistency and quality. /li /ulh3What you need to succeed /h3h3Technical Skills /h3ulliExperience with Google Analytics 4 (GA4): advanced navigation, segment creation, exploration funnels, custom events and attribution. /liliHands-on experience with CRO activites and A/B testing platforms (e.g. AB Tasty, VWO, Optimizely, or equivalent). /liliAbility to build reports and dashboards in BI tools (e.g. Looker Studio, Power BI or equivalent). /liliUnderstanding of how the main digital channels work (SEO, Paid Search, Paid Social, Email) and their impact on analytics data. /liliKnowledge of digital CRM logic and customer journey data. /liliFamiliarity with web performance metrics (Core Web Vitals, page load speed, etc.) and technical analysis tools (e.g. Google Se