Corporate Communication Marketing Specialist
2 settimane fa
For an important, rapidly expanding multinational company we are looking for a Corporate Communication Marketing Specialist. The candidate will be responsible for creating, managing, and optimizing content for offline and online touchpoints, with a focus on creating materials to support product/service launches, corporate communication activities, and tools for internal communication within the Group. Main responsibilities: Developing and managing content for digital marketing and corporate brand. Applying SEO strategies to improve organic ranking, search engine positioning, and audience engagement. Design, planning, and management of influencer marketing campaigns to increase brand and product visibility. Development of content for internal communication, including company updates, event announcements, and strategic projects. Support for the development of corporate strategic narrative and content such as spokesperson speeches, town hall meetings, external events, etc. Support in managing relationships with journalists, media, and industry influencers, both nationally and internationally. Draft and optimize press releases, interviews, speeches, and communication materials for top management. The ideal candidate must have: Degree in Communication, Journalism, Marketing, Digital PR, or related disciplines At least 5 years of experience in content marketing, preferably in communication agencies or structured companies. Knowledge of the media landscape, both traditional and digital. Advanced SEO skills: content optimization for search engines and management of the main SEO tools (with a focus on keyword research, on-page optimization, and link building strategy). Excellent writing and storytelling skills for different communication formats (print, digital, corporate). Experience in defining digital PR strategies to improve online reputation and brand positioning. In-depth knowledge of the Office suite (Word, PowerPoint, Excel) for managing reports, presentations, and business documents. Excellent interpersonal and networking skills with teams inside and outside the company. Results-oriented and strategic approach to communication. Initiative, creativity, problem-solving skills and ability to work under tight deadlines. Permanent contract. Location: Bergamo.
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