Content Specialist

Witailer supports brands and companies in growing their business on marketplaces by combining expertise in commerce, data analysis, and business intelligence.

Se i requisiti e l'esperienza richiesti per questo lavoro corrispondono alle sue competenze, la preghiamo di candidarsi tempestivamente.

Founded in 2017 as an innovative startup, Witailer is now a leading player in digital commerce strategy and in the management of major European and international marketplaces.

As part of Alkemy Group ecosystem of capabilities and within [Alkemy]+ - the Group's brand that integrates creativity, design, media, and commerce - Witailer helps brands navigate the competitive landscape and define growth and consolidation strategies across marketplaces and retailer ecosystems, with a strong focus on Amazon but extending to a broader retail environment.

Through tailored strategies, proprietary software solutions, and dedicated marketing and advertising consulting services, Witailer enables brands to build a more effective, structured, and measurable presence in digital commerce.

We have an exciting opportunity to join the Content team at Witailer.

If you are passionate about e-commerce, digital content, and strategic optimization, this role offers the chance to make a direct impact on our clients' brand performance. As our new Content Specialist, you will play a key role in coordinating both operational and strategic content activities, ensuring alignment between goals and deliverables.

You will also be responsible for upholding our quality standards and building a relationship based on trust with our clients.

The Role You Will Play

• Content Coordination and Optimization: You will oversee the execution of content-related tasks, ensuring quality, consistency, and adherence to SEO strategies that drive visibility and conversion.
• Strategic Support and Process Improvement: You will contribute to defining and refining workflows and processes, helping the team and the manager identify efficiency improvements and growth opportunities.
• Brand Positioning and Visibility: You will develop and implement effective content strategies that strengthen the positioning, voice, and conversion potential of leading multinational brands on Amazon and other marketplaces.
• Performance Analysis and Reporting: You will analyze project KPI and SEO performance data to identify trends, insights, and areas of improvement, connecting data analysis to strategic decisions.
• Team and Client Collaboration: You will act as a liaison between operational teams and project management, supporting communication with clients, prioritization of tasks, and troubleshooting challenges with a proactive and consultative approach.
• Knowledge Sharing and Quality Assurance: You will promote best practices and ensure high standards of delivery across content operations, contributing to a culture of continuous learning and improvement.

Requirements To excel in this role, we believe you should possess the following characteristics:

• Interpersonal and Communication Skills: Excellent communication abilities to collaborate with diverse stakeholders and support both internal and client-facing relationships.
• Fluency in Italian and English is required.
• Technical Skills: Strong understanding of SEO principles, content management systems, and data analysis tools (Excel, Office Suite).
• Experience with marketplace content optimization tools is a plus.
• Analytical Mindset: Ability to analyze performance metrics and KPIs, link data to actionable insights, and contribute to strategic recommendations.
• Autonomy and Organization: Proven ability to manage processes independently, monitor progress, and deliver on deadlines with accuracy and consistency in a dynamic environment.
• Initiative and Strategic Thinking: A proactive approach to identifying issues and proposing solutions, with the capacity to bridge operational execution and strategic objectives.
• Passion for E-commerce and Growth: Genuine interest in digital marketing, e-commerce, and technology, with the ambition to contribute to our clients' success and the evolution of an innovative company.
• Objective of the Role Act as a connector between strategy and execution, ensuring workflow efficiency, content quality, and the professional growth of the project team — driving continuous improvement and measurable impact on brand performance.
• Minimum experience: 1–3 year