Head of Business Analytics

3 giorni fa
Milano, Provincia di Milano; Lombardia, Italia ING Banking Tempo pieno
Overview In this role you drive optimal channel performance through advanced analytics, testing, and optimization within a digital banking environment. You will leverage Adobe Analytics, Target and related tools to uncover insights, steer experiments, and collaborate with cross-functional teams to improve web/app performance. Your work supports data-driven decision making and continuous improvement in a fast-paced, collaborative setting. This is an opportunity to shape how digital channels perform for a leading international bank. Retribuzione / Benefits Flexible Smart Working Competitive base salaries and performance-based bonuses Pension fund and welfare plan Training and development opportunities Utilize advanced analytics (primarily Adobe Analytics) to extract insights on user behavior and channel performance Define and run A/B and multivariate tests to enhance user experience Collaborate with cross-functional teams to identify and prioritize optimization opportunities based on data Provide training on analytics, testing, and optimization to foster continuous improvement Maintain accuracy and governance of analytics setup and reporting Proven experience in digital performance optimization, analytics, and testing Deep knowledge of Adobe Analytics and Adobe Target Strong skills in JavaScript, CSS and HTML Strong analytical abilities to interpret data and derive actionable insights Understanding of website architecture, performance metrics, and data-driven marketing optimization Excellent communication and collaboration skills with cross-functional teams collaboration Adobe Analytics Adobe Target Adobe Tag Manager

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