BRAND MANAGER

11 ore fa

Pavia PV, Italia Puig A tempo pieno

Niche Brand Manager
We are looking for a motivated and brand-driven Niche Brand Manager to join our Marketing team, reporting to the Niche & Wellness Marketing Manager. The role will be responsible for the development and execution of brand strategies for a portfolio of niche beauty brands. This position offers the opportunity to work in a dynamic and international beauty environment, contributing to brand growth, visibility, and consumer engagement through strong marketing initiatives.


Marketing Plans: balancing a consumer centric approach and the Brand long term Vision, recommends to Niche & Wellness Marketing Manager the Brand Strategy and annual marketing plan, suggesting priorities for the construction of Trade/Marketing calendar. Collect information inside the organization (sales team and retail team) and outside (consumer shopper research, NPD, Nielsen, Competitors Analysis) to support the decision process;
Business planning: a deep and complete knowledge of the P&L of the brand and its main business levers (including product and promo forecasting), support the Niche & Wellness Marketing Manager to identify opportunities and risks in the development of the brand proposing eventual action plans;
Pricing Management: Support HQ in pricing analysis and recommendations, update price lists in the pricing portal after finalization between Niche & Wellness Marketing Manager and prepare price list for the company (printed and digital);
Business Intelligence: Analyses data for internal and external use. Give support for specific analysis: launches, formats, prices, competition. Budget: support the Niche & Wellness Marketing Manager to the management implementation of the local budget for the Niche portfolio, being guided by a ROI mindset.


Degree in Marketing, Economics or related fields;
Brand sensitivity and strong attention to detail;
Fluency in Italian and English - Spanish is a plus;
Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

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