Commercial Director

Commercial Director – Business Developer & Launch Lead
Guild Living International Italy S.r.l.
ROLE AT A GLANCE
We are looking for the person who will take our well-being app for people over 60 to market: validating it with senior living, hospitality and healthcare operators, building the sales pipeline, leading the development team through launch and bringing market feedback back into development.

This is a startup role. The product is nearly finished: your job is to take it to market with a high degree of autonomy and bring what the market asks for back to the development team. The goal is to change how people over 60 take care of their own well-being.

Company: Guild Living International Italy S.r.l.

Role: Business Developer & Launch Lead

Team: Tech and Product

Reports to: Senior leadership

Market: Phase 1 (B2B): senior living operators, starting with those we already work with. Phase 2 (B2C): residents and people living outside our communities

Location: Flexible – remote or hybrid, with travel to client communities

Contract: To be agreed

Languages: Professional Italian and English

THE PRODUCT
The app helps people over 60 live better, for longer, and helps senior living operators get to know each resident and follow their well-being day by day. The resident app and the staff dashboard are available today; the pro-aging program is in pilot and VITA, the conversational assistant, is in development. In phase 1 we offer it B2B to senior living operators; in phase 2 we will open it to consumers (B2C) with new health features. The product name has not been decided yet.

Daily check-in on sleep, mood and hydration, short questionnaires on 8 areas of well-being, activity calendar with booking. Runs on tablets and is designed for people less familiar with technology.

A daily moment to share how they feel, and activities chosen around their interests.

Daily conversation with small well-being tips, concierge requests (bookings, help in the apartment) and a bridge to staff, with the resident's consent.

Help at any time, by voice or text.

Initial assessment (questionnaires, blood tests, functional tests, interview), then a personal report and plan drafted with AI support and approved by a dedicated professional.

Well-being goals built around the individual, continuing at home after the stay.

Each resident's profile and well-being scores by area and by domain (cognitive, emotional, physical), with flags showing who needs attention.

Staff step in earlier and spend more time with people.

RESPONSIBILITIES
The role combines market validation, business development and launch leadership, running in parallel rather than in sequence. The pilot launch with operators in our network is itself the validation, and what operators tell you shapes the next product improvements. You won't be expected to write code or design the architecture: you will own priorities, timelines and launch criteria.

1. Market validation

Interview senior living operators in our network (management, care team, IT, procurement) to validate problems, willingness to pay and integration requirements

Form a reasoned view on what works and what doesn't, and turn it into product priorities with the tech team

Map how decisions are made in each community: who decides, who pays and who uses the app (operator, resident, family)

Prepare phase 2: a B2C market study (segments, channels, willingness to pay) with CAC and LTV estimates

2. Business development and go-to-market

Build the B2B pipeline, starting with the operators we already work with and then expanding beyond them: ideal customer profile, target list, outreach, demo, pilot, contract

Design pilots with operators: duration, success KPIs and conditions for converting to a paid contract

Define the revenue model and pricing with leadership (for example a per-community license, per-user pricing or revenue share)

Build the service offer for operators: staff onboarding and training (including roles such as the Ambassador), support, service levels (SLAs) and references from the first pilots

Gather integration requirements (management systems, privacy and health data) and bring them to the tech team

Generate demand through content, industry events and partnerships with associations and institutions