Visual Merchandising Excellence Senior Project Manager
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Position Snapshot
- Nespresso Italy, Milan HQ (Assago)
- Permanent Contract
- Nestlé welcomes people with disabilities
- University degree in Marketing, Design or a related discipline
- Minimum 8 years of experience in Retail or Retail Communication and Visual Merchandising
- Strong project management experience in an international environment, with experience in brand retail communication and cross-functional collaboration at Headquarters and market level
- Fluency in English (advanced)
- VM strategy and excellence roadmap
- Contribute to the definition and evolution of the global Visual Merchandising strategy.
- Develop, deploy and continuously enhance the Visual Merchandising Excellence Roadmap, ensuring key initiatives and milestones are delivered within agreed timelines.
- Foster and leverage the collective expertise of the global VM community, the VM Hive, to gather market insights, identify opportunities and elevate VM quality, premium brand expression and commercial performance.
- Standards, guidelines and retail concepts
- Govern and continuously evolve the Visual Merchandising Guidebook across all active retail concepts, ensuring it remains relevant, up to date and effectively deployed worldwide.
- Develop VM principles and guidelines aligned with brand ambitions, customer experience objectives and commercial priorities.
- Drive consistent application of VM standards across the boutique network, safeguarding execution excellence and brand consistency at every touchpoint.
- Partner with Retail Design to provide strategic VM insights that inform fixture and furniture optimization, innovation opportunities and future retail concept developments.
- Gifting Visual Merchandising
- Envision and drive the evolution of the Nespresso Gifting Visual Merchandising strategy, supporting the ambition to position boutiques as a preferred gifting destination.
- Develop and deploy tools, guidelines and merchandising solutions that create inspiring, intuitive and easy-to-shop displays that encourage discovery and purchase.
- Act as a catalyst across functions, partnering with Accessories, Brand and Innovation teams to embed the gifting ambition throughout the customer experience.
- Benchmark leading premium and luxury brands to identify best practices, generate insights and inform innovation opportunities.
- VM capability building and VM Academy
- Lead the continuous evolution of the Visual Merchandising Academy, ensuring programs, tools and learning materials remain engaging, relevant and aligned with VM Global Best Practices and strategic priorities.
- Develop capability-building initiatives for the global VM community and foster a culture of excellence and continuous learning.
- Plan and orchestrate Train-the-Trainer sessions based on global and market needs.
- Coach and guide markets on their VM excellence journey and monitor tra
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