Brand Image Coordinator

3 settimane fa

San Gregorio da Sassola RM, Italia Arsenale Group A tempo pieno

Who We Are Arsenale is a multi‐brand Group capable of providing a comprehensive service to the largest and most renowned luxury global market operators who wish to expand in Italy. Founded and supported by internationally renowned entrepreneurs and investors, Arsenale aims at creating the leading luxury hospitality group in Italy. To pursue that ambition, the Group launched an impressive investments plan to boost tourism and made‐in‐Italy through the acquisition, re‐development and enhancement of iconic hotels and hospitality solutions in the most beautiful locations of the country. Who We're Looking For PR Strategy & Execution: Develop and implement PR plans to support business goals, including media outreach, press release creation, and event coordination. Storytelling: Create compelling narratives to promote the trains and enhance visibility across international, national, and local markets. Brand Communication: Ensure consistent brand identity and messaging across all Orient Express Hotels and Trains Italy materials; oversee marketing and collateral production with creative agencies. Content Creation: Write and edit press releases, media kits, articles, speeches, and digital content; manage photoshoots and image library. Monitoring & Reporting: Track media coverage, evaluate PR performance, and produce reports on key communication KPIs. Contribute to managing sensitive communications and safeguarding brand reputation. Partner with digital, social media, marketing, sales, and partnerships teams to align PR and communication initiatives with business objectives. Requirements Bachelor's or Master's degree in Communications, Marketing, Public Relations, or related field. 3 years of experience in a PR, Marketing or Communication role, ideally in a brand‐driven environment. Strong written and verbal communication skills in English and Italian (additional languages such as French are a plus). Proven experience in media relations and brand management. Creative talent and team player. Proficiency in MS Office and PR and Marketing tools (e.g., Ability to work flexible hours, covering evenings, weekends and holiday periods. Strong command of the English and Italian language both written and spoken. We encourage applications from all qualified individuals, regardless of gender, age, nationality, or background. By applying, you consent to the processing of your personal data in accordance with GDPR (EU Regulation 2016 / 679) and applicable national laws.

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