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Performance Marketing Manager

1 mese fa

Piemonte, Italia Buscojobs A tempo pieno

Marshmallow Games ( is a fast growing company in the gaming and edutainment sector for children. Our apps have exceeded 2,000,000 downloads and have been listed by Apple as one of the best apps on the App Store worldwide, reaching the top of the charts in over 150 countries.

Currently our team consists of 22 people with digital and entertainment backgrounds from all over Italy, and we plan to reach 30 by the end of 2022.

We’ve recently closed an important investment round to drive our international growth and to become one of the global leaders in the kids edutainment app market.

Your main responsibilities

  • End to end management of performance marketing activity across Paid Social channels (Facebook, Instagram, Tik Tok, etc.).
  • Supporting performance marketing activity across additional channels such as Paid Search and working closely with partner agencies to implement, optimise and report on performance.
  • Develop test and learn initiatives across Paid Social.
  • Work with the Marketing Team and external consultants/agencies to ensure messaging across all channels are consistent and aligned and audience strategies are optimised.
  • Ensure budget is spent across performance channels efficiently.
  • Track and report on key performance indicators of media activity.

Must have

  • In-depth knowledge of digital marketing and web funnels with 2+ years of experience;
  • Demonstrated track record of integrated marketing campaigns;
  • Experience with design and data-driven decisions;
  • A/B test mindset to quickly ideate and implement test campaigns and iterations;
  • Excellent self-leadership skills in prioritizing and managing budgets and deadlines;
  • Strong attention to detail and quality in achieving objectives;
  • Excellent command of both written and spoken English to interface independently with our network of partners (consultants, platforms, etc.);
  • Excellent logical-analytical skills;
  • Ability to plan for the long term and to quickly adapt plans and strategies to new needs;
  • Ability to work in a team and to give and receive qualitative feedback in a constructive manner.

Nice to have

  • Experience in consumer products, preferably kids, gaming or educational;
  • Experience with mobile products;
  • Knowledge of Google Data Studio;
  • Work experience completely in English;
  • Cambridge Assessment English level C1 (BEC) certificate or equivalent;
  • Certifications related to relevant tools in the digital marketing field.

What we offer

We are a rapidly growing team where everyone has the same importance in the realization of a project and is responsible for the quality of the product. This means that you will soon find yourself working independently and collaborating on projects that involve other team members.

We work in an informal working context where objectives are pursued and a lot of flexibility is expected.

You will be able to take advantage of our outdoor swimming pool and enjoy a spacious and green office just steps away from the sea of Bari.

You will have the opportunity to contribute to the promotion and growth of products used by hundreds of thousands of small users worldwide and to engage with projects that involve important customers and partners, contributing to your human as well as professional growth.

We care about the well-being of our team members; it is important to us to create conditions that allow everyone to work at their best. We will listen to your needs and ensure that business growth aligns with your personal growth desires.

About

Marshmallow Games srl ( is a fast growing innovative SME in the gaming and edutainment sector for children. Our apps have exceeded 2,000,000 downloads and have been listed by Apple as one of the best apps on the App Store worldwide, reaching the top of the charts in over 150 countries. We have collaborated with companies of the caliber of TIM, Clementoni and Unicef and we boast among our investors and advisors some of the main entrepreneurs and professionals of the Italian digital scene.

Currently our team consists of 18 people with digital and entertainment backgrounds from all over Italy, and we plan to reach 30 by the initial months of 2022.

Our latest product Smart Tales ( is the Netflix of interactive stories focused on learning STEM subjects (Science, Technology, Engineering and Mathematics) for children aged 3 and over and represents the fruit of our experience in these years in the world of children’s apps. Smart Tales has received numerous awards and accolades and has been “App of the Day” on the App Store in over 50 countries.

We are a young, dynamic and informal team, but above all prepared and professional.

We are based in the sunny, dynamic city of Bari, a few meters from the sea and in a modern loft with a swimming pool, surrounded by greenery in line with our way of living in the company and with our growth objectives.

We strongly believe in corporate welfare and our goal is to create a team of enthusiastic and focused professionals. We strive to put everyone in the right conditions to work at their best and express their potential to the fullest.

We therefore provide for:

  • Possibility to work remotely for short periods;
  • Possibility to access a stock option plan if your contribution is in line with our growth objectives;
  • Training and moments of discussion inside and outside the team;
  • An informal, professional and meritocratic work environment;
  • Opportunity to work in a stimulating workspace surrounded by greenery, with large indoor and outdoor relaxation areas, a stone’s throw from the sea and with access to a splendid swimming pool;
  • Maximum availability on the part of the founding team to meet your needs.

This advert is addressed to both sexes, pursuant to laws 903/77 and 125/91, and to people of all ages and all nationalities, pursuant to legislative decrees 215/03 and 216/03.

Location: Bari

Contract type: Permanent – Full Time

Availability: Immediate

Send your application to

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