Marketing Intern

2 settimane fa

Milano, Lombardia, Italia PepsiCo A tempo pieno

Overview
Working with inspiring and experienced colleagues, you'll find that the atmosphere in our office in

Milan is informal and engaging. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

At PepsiCo we are proud of our market leading brands. We also value our people just as highly.

That's why we take care to make sure that our internship programs are the perfect way to start your career.

Working next to experienced colleagues in an informal atmosphere, you'll be challenged to bring out your best.

**_
Your mission as _**
_Marketing inter_

_n:
_
Support in a proactive way Brand Manager or Jr Brand Manager in:

  • Commercial Business Review
  • analysing Brand Health status (Market Share, Brand KPIs, Panel Data, what worked/what needs to be improved);
  • Regional Business Review providing timely input on Marketing topics.

Responsibilities
**_
Your day to day with us:_**
Strategical Support

  • Proactively support BMs/Jr BMs in the development and execution of all strategic decks for different PepsiCo brands
  • Provide insights on brand health status to internal stakeholders on a monthly basis
  • Support BMs/Jr BMs in AOP diagnostic initiatives proposition to be included in the plan

Brand communication activities
On-going support to BMs/Jr BMs in executing Marketing agenda, including:

  • Assigned projects in terms of communication, aligning with global team to receive information and assets to lift and shift by proper deadline to guarantee constant support to the brand
  • Deliver in alignment with BMs/Jr BMs efficient communication plan (with focus on POS activation programs and Digital Agenda)
  • Defining PR agenda, supporting BMs/Jr BMs
  • Own Digital agenda by being responsible of all Digital Brand Assets, in alignment with BMs/Jr BMs
  • Planning, developing and executing consumer promotional activities including POP, events and comarketing
  • Innovation projects and platforms

Sales Active Interface

  • Provides BMs/Jr BMs with support by being the first point of touch for Trade Marketing team, in order to provide with inputs for translating marketing platforms in effective POS communication, across channels, leading ad hoc projects with a good level of ownership.

Execute

  • Provides continuous support and guarantees proactive presence towards sales related activities. Provide consultation and execute Research & Insights
  • Independently runs market research agenda, specifically owns Nielsen based researches and analysis giving clear indications on brand/market performances.

Qualifications
**_
What will you need to succeed?_**- Computer literacy, including Excel and Power Point;

  • Excellent time management and organizational skills ability to juggle a number of competing priorities;
  • Strong verbal and numerical reasoning skills (able to analyse and quickly draw conclusions from data);
  • Selfstarter with a can do attitude;
  • English fluency.

What makes us different?

  • Hybrid working model: combination of remote and collaborative office experience to enable innovation
  • Flexible work schedule
  • Variety of benefits to support your physical, emotional and financial wellbeing
  • Professional growth possibilities & learning opportunities
  • Volunteering opportunities to help external communities
  • Space to be you to promote our Diversity & Inclusion strategy

Being you at PepsiCo:

  • PepsiCo is an equal opportunity employer, committed to helping people lead healthier lives and supports workforce diversity. We encourage the diversity of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability._

Planet + People:

  • PepsiCo Positive (_
- pep+_
- ) is how we'll transform the way we create value by operating within planetary boundaries and inspiring positive change for the planet and people in the global food system._

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