Brand and Content Manager

1 settimana fa

Bologna, Emilia-Romagna, Italia Michael Page International Italia S.r.l. A tempo pieno

Azienda

Our client is a multinational company, with production and commercial sites spread globally. The group has always paid great attention to innovation, research and development and innovation of its products and processes to be recognized as a global supplier for technological solution towards specific industries it is specialized in.

Job Description

Reporting directly to the Chief Marketing Officer, the figure will have these main responsibilities:

  • Develop Traditional Marketing Strategies: Collaborate with the marketing team to create comprehensive non-digital marketing plans that align with overall business objectives.
  • Execute Marketing Campaigns: Implement traditional marketing campaigns across various channels, trade fairs, including print ads, television commercials, radio spots, direct mail, and outdoor advertising.
  • Content Creation: Create compelling content for traditional marketing materials such as brochures, flyers, print advertisements, and direct mail pieces.
  • Media Planning and Buying: Identify appropriate media outlets and negotiate advertising placements to maximize reach and effectiveness within budget constraints.
  • Market Research: Conduct market research to identify trends, consumer preferences, and competitive analysis to inform marketing strategies.
  • Collaboration: Work closely with internal teams such as sales, product development, and creative services to ensure alignment of messaging and goals.
  • Budget Management: Manage traditional marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes.
  • Analytics and Reporting: Track and analyze the performance of traditional marketing campaigns, providing regular reports and insights to evaluate effectiveness and inform future strategies.
  • Brand Identity Management: Define and maintain the company's brand identity, including brand positioning, messaging, visual identity, and communication style.
  • Brand Guidelines: Develop and enforce brand guidelines to ensure consistency across all communications and marketing materials, both internal and external.
  • Brand Partnerships: Identify and develop strategic partnerships and collaborations to enhance brand reach and relevance.
  • Brand Compliance: Ensure compliance with brand standards and legal requirements in all brand-related activities and communications.
  • Recruit, train, and manage a team of marketing and communications professionals, including digital marketers, content creators, and communication specialists.

Competenze ed esperienza

The successful candidates will have:

  • Bachelor's degree in Marketing, Business Administration, or related field. A Master's degree may be preferred.
  • Proven experience (>5 years) in brand management, marketing, or related roles.
  • Strong understanding of branding principles, consumer behavior, and market dynamics.
  • Excellent communication skills, both verbal and written, with the ability to craft compelling brand messages.
  • Creative thinking and problem-solving skills, with the ability to develop innovative brand strategies and solutions.
  • Analytical skills, with the ability to interpret data and insights to inform decision-making.
  • Leadership and project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.
  • Proficiency in marketing tools and platforms, as well as Microsoft Office Suite.
  • Flexibility and adaptability to thrive in a fast-paced, dynamic environment.
  • Full proficiency in English language

Completa l'offerta

Hired direclty by the client and great opportunity to grow.


#J-18808-Ljbffr

  • Brand and Content Manager

    1 settimana fa

    Bologna, Emilia-Romagna, Italia Michael Page A tempo pieno

    Our client is a multinational company, with production and commercial sites spread globally. The group has always paid great attention to innovation, research and development and innovation of its products and processes to be recognized as a global supplier for technological solution towards specific industries it is specialized in.

  • Content Manager

    1 settimana fa

    Bologna, Emilia-Romagna, Italia social factor SPA A tempo pieno

    Siamo una digital marketing agency intraprendente e in crescita, dove conta solo cosa si sa fare e quanto bene lo si faccia. Siamo "inspired by people" perché ci piace trovare nel talento delle persone che collaborano con noi ispirazione e idee.Stiamo cercando un/a Content Manager con almeno 2 anni di esperienza in agenzia, una figura chiave all'interno...

  • Internship Content

    3 settimane fa

    Bologna, Emilia-Romagna, Italia CRIF S.p.A. A tempo pieno

    SkyMinder Content & Quality Internship Company: CRIF is a company that specializes in credit information systems, business information and credit management solutions. SkyMinder is a Business Information platform powered by CRIF, and it gives access to in-depth credit and financial data on companies all over the world. Job Overview: SkyMinder is seeking an...

  • Internship Content

    2 mesi fa

    Bologna, Emilia-Romagna, Italia CRIF S.p.A. A tempo pieno

    SkyMinder Content & Quality Internship Company: CRIF is a company that specializes in credit information systems, business information and credit management solutions. SkyMinder is a Business Information platform powered by CRIF, and it gives access to in-depth credit and financial data on companies all over the world. Job Overview: SkyMinder is seeking an...

  • Content Strategist Agenzia di Comunicazione

    1 settimana fa

    Bologna, Emilia-Romagna, Italia d&f s.r.l. A tempo pieno

    d&f è un'agenzia di comunicazione di Bologna con una forte predisposizione alla crescita individuale e di gruppo. Nasciamo nel 1993 come agenzia di comunicazione. Dal 2005 creiamo relazioni con il mondo della scuola e sviluppiamo strategie di comunicazione che fanno crescere il valore etico e sociale del brand.**La risorsa inserita nel team**:- Collabora...

  • brand communication manager

    1 settimana fa

    Bologna, Emilia-Romagna, Italia Synergie S&YOU A tempo pieno

    aziendaIl nostro cliente è una primaria realtà manifatturiera di respiro internazionale. Per la sede bolognese ricerchiamo una figura daPosizioneBRAND COMMUNICATION MANAGER La risorsa verrà inserita all'interno dell'area Sales & Marketing e, rispondendo al Direttore del dipartimento, e avrà la responsabilità della promozione e dello sviluppo della Brand...

  • Junior Content Creator

    1 settimana fa

    Bologna, Emilia-Romagna, Italia La Patria Spa A tempo pieno

    La Patria Spa, storico istituto di vigilanza e sicurezza tecnologica con sede a Bologna è alla ricerca di un/una **Junior Content Creator & Graphic Designer **per gli uffici di **Bologna**La risorsa **deve avere svolto studi di marketing e/o di comunicazione/gráfica **avere passione per l'attività di content marketing ed aver seguito progetti e/o corsi di...

  • Brand Manager

    1 settimana fa

    Bologna, Emilia-Romagna, Italia Moreno Holding Group A tempo pieno

    **ZONA DI RIFERIMENTO**Sede**: Bologna**, 40133, Via Filippo De Pisis, n.16Il brand manager ha la responsabilità commerciale del marchio e il suo compito è quello di svilupparne il business attraverso l'implementazione dei programmi di marketing della Casa e di intrattenere un rapporto proficuo con la stessa.**La risorsa si occuperà di**:- Monitorare...

  • Assistant Store Manager

    1 settimana fa

    Bologna, Emilia-Romagna, Italia Levi Strauss & Co. A tempo pieno

    As an Assistant Store Manager at Levi Strauss & Co. you will have the opportunity to work in an environment where change and ideas are celebrated. You will be representing the brand image and values, whilst working alongside the Store Manager to effectively manage the stores operations and team.Key parts of the role: Support Store Manager in delivering KPI's...

  • Brand Manager

    1 settimana fa

    Bologna, Emilia-Romagna, Italia Moreno Holding Group Spa A tempo pieno

    Il brand manager ha la responsabilità commerciale del marchio e il suo compito è quello di svilupparne il business attraverso l'implementazione dei programmi di marketing della Casa e di intrattenere un rapporto proficuo con la stessa.**La risorsa si occuperà di**:- Monitorare tutti i KPIs del brand legati alla vendita, sia qualitativi che di volume;-...

  • Brand Manager

    1 settimana fa

    Bologna, Emilia-Romagna, Italia In Job S.P.A. A tempo pieno

    In Job S.p.A. - Career Center di Bologna seleziona BRAND MANAGER - ISTITUTO SCOLASTICO per realtà operante nel settore formativo/scolastico Mansioni - Gestione attività didattiche ( contatto con le famiglie, redigere gli orari scolastici, coordinare l`orientamento in ingresso e in uscita) - Monitorare l`andamento scolastico - Relazionarsi con le scuole...

  • Health And Safety Manager

    1 settimana fa

    Bologna, Emilia-Romagna, Italia Amazon Italia Transport Srl A tempo pieno

    Amazon Logistics, or AMZL, handles 'last mile' delivery duties in partnership with third-party distribution businesses. We utilise creative thinking and continuous improvement initiatives to get millions of physical products into the hands of our customers. Our goal is to make our customers' delivery experience as smooth as possible and roll out global...

  • brand manager

    1 settimana fa

    Bologna, Emilia-Romagna, Italia In Job S.p.A. A tempo pieno

    In Job S.p.A. - Career Center di Bologna selezionaBRAND MANAGER - ISTITUTO SCOLASTICOper realtà operante nel settore formativo/scolasticoMansioni- Gestione attività didattiche ( contatto con le famiglie, redigere gli orari scolastici, coordinare l'orientamento in ingresso e in uscita) - Monitorare l'andamento scolastico- Relazionarsi con le scuole...

  • Shooting & Content Specialist

    1 settimana fa

    Bologna, Emilia-Romagna, Italia Meta Risorse Umane A tempo pieno

    Per conto di una importante realtà nel settore arredo selezioniamo uno/una Shooting & Content Manager.Il profilo ricercato, riportando direttamente alla Direzione Marketing, dovrà occuparsi delle seguenti **attività principali**:- Pianificare, supervisionare e coordinare la preparazione delle riprese, selezionando le location, il personale tecnico e gli...

  • Project and Service Agreement Manager

    1 settimana fa

    Bologna, Emilia-Romagna, Italia Siemens S.p.A. A tempo pieno

    Create a better tomorrow with us. We are looking for a Project and service agreement manager for Building Automation and Fire and Security systems, to be hired with a permanent contract in Bologna within the Smart Infrastructure Regional Solution & Service area. Siemens is a focused technology company, pioneering intelligent solutions that transform...

  • Shooting & Content Specialist

    1 settimana fa

    Bologna, Emilia-Romagna, Italia Meta Risorse Umane A tempo pieno

    Per conto di una importante realtà nel settore arredo selezioniamo uno/una Shooting & Content Manager.Il profilo ricercato, riportando direttamente alla Direzione Marketing, dovrà occuparsi delle seguenti **attività principali**:- Pianificare, supervisionare e coordinare la preparazione delle riprese, selezionando le location, il personale tecnico e gli...

  • Event manager

    1 settimana fa

    Bologna, Emilia-Romagna, Italia Event Werft A tempo pieno

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Employees who organise and coordinate internal and external and, if applicable, digital trade fairs, events and press and media events.Notice | This job portal is provided and operated centrally by Volkswagen AG. The job vacancies shown in the job portal, as well as...

  • Program Cybersecurity Manager

    1 settimana fa

    Bologna, Emilia-Romagna, Italia ALSTOM A tempo pieno

    Req ID:413114Leading societies to a low carbon future, Alstom develops and markets mobility solutions that provide the sustainable foundations for the future of transportation. Our product portfolio ranges from high-speed trains, metros, monorail, and trams to integrated systems, customised services, infrastructure, signalling and digital mobility solutions....

  • Italian Speaking Social Media Content Reviewer In Lisbon W/ Relocation Bonus

    1 settimana fa

    Bologna, Emilia-Romagna, Italia Cross Border Talents A tempo pieno

    As an Italian-speaking Social Media Content Reviewer, you will manage and ensure compliance with online legal processes and regulations for a company.Responsibilities include monitoring digital operations, assessing legal risks, and implementing online legal strategies to support business objectives.E.g.Legal Requests related to privacy claims, defamation,...

  • Administration Manager

    1 settimana fa

    Bologna, Emilia-Romagna, Italia YOOX NET-A-PORTER GROUP A tempo pieno

    YOOX NET-A-PORTER GROUP is the world leader in online luxury and fashion that comprises a complete luxury retail ecosystem. The Group sells directly to customers globally through its own family of multi-brand online shops NET-A-PORTER, MR PORTER, YOOX and THE OUTNET. The Group's Online Flagship Stores Division partners with many leading luxury brands to...