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Head of Marketing, Italy

3 mesi fa

Milano, Lombardia, Italia LEGO A tempo pieno

A fantastic opportunity to lead a dynamic team, developing industry-leading marketing activation and making more kids and adults fall in love with LEGO* in Italy**:

Core Responsibilities:

  • People &

Team Development:
embed and sustain a culture of collaboration & motivation within a high performing Italian marketing team.

  • Leading a team of 15 employees across brand management, digital, trade marketing, brand relations and events.
  • Support team capability building and talent development through targeted development plans, feedback, ongoing coaching & sparring.
  • Planning & Execution of the

Italy Marketing Strategy:

delivery of market share and active consumer objectives through 'Through the Line' marketing activation that uniquely resonates with Italian consumers & shoppers, while consistent with the global brand framework, and WE region commercial plan.


  • Improve equity, awareness and desire for the LEGO brand in the Italy growing advocacy, engagement and lifetime value.
  • Create an agile marketing culture that acts on insights and responds fast to changing market dynamics.
  • Oversee P&L for the department: set & manage Marketing expenses in line with targets and trackable return on investment.
  • Member of the Italian Leadership Team (LT). Represent Italy in the Western Europe Marketing Forum (WEMF) to drive panEuro collaboration, best practice sharing and address Western Europespecific opportunities & issues.
  • Champion for our BU Digital Transformation journey: this role is at the forefront of emerging Digital and Marketing trends keeping the brand a front runner for Marketing innovation and execution in Italy.

Play your part in our AWESOME team succeeding:

As the Head of Marketing for Italy, you'll take ownership of direction setting across the Marketing, commercial leadership locally & regionally.


Empowering people will come naturally to you, enabling the team to succeed with tangible success while developing and accelerating talent.


Do you have what it takes?:

  • An experienced marketer with a strong blend of commercial and creative skills. A demonstrable track record of contributing to the growth of a high profile, brand-led consumer goods company.
  • Highly skilled in Digital Marketing and eCommerce, agency management, Marketing optimization and maximizing owned, earned and shared opportunities.
  • Strong track record in driving meaningful innovation. Has demonstrated a willingness to take calculated risks and agility in responding to the changing external landscape.

What's in it for you?:

Here are some of what to expect:


  • Family Care Leave
  • We offer enhanced paid leave options for those important times.

-
Insurances
  • All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

-
Wellness
  • We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
-
Colleague Discount
  • We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

-
Bonus
  • We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
-
Your workplace
  • When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO* team today.
Location

  • Milano, Milano, Italy
    Job ID

Category

  • Sales, Marketing & Product Management