Marketplace Activation Manager Omnichannel

2 settimane fa

Monza, Lombardia, Italia Adidas A tempo pieno

Purpose & Overall Relevance for the Organization:

  • Purpose of this role is to guarantee an Omnichannel consistent stores activation plan across the marketplace (Zone) by coordinating and supporting all the key counterparts and stakeholders in order to deliver One Brand Plan at the eyes of consumers. To set-up a framework of performance for Alliance Accounts and Direct To Consumer.

Key Responsibilities:

  • To guarantee an integrated Zone Marketplace Store Activation Calendar across sales channels (monobrand and multibrand,), across local and cross border WHS banners, online and offline
  • To guarantee an updated mapping of physical doors across for a geomarketing view and action plan
  • Lead recurrent alignments with Strategic Accounts and xborder Brand teams
  • To represent the unique point of contact for European Activation Teams to support Account In store plans executed in the Zone (ie: talents, athletes, services.)
  • To coordinate and facilitate the above execution plans within Zone marketing organization guaranteeing a clear brief and representing the unique point of contact
  • To steer the different store activation calendars at door level and Account Marketing Plan level, stating from the business plan in alignment with Go To Market Team
  • Consolidate regular reporting (sellout, KPIs) for an Integrated Marketplace campaign results
  • To constantly align with European counterparts
  • Regular sharing of the marketplace insights & marketing overview
  • Requisite Education and Experience / Minimum Qualifications:
  • Leadership skills in order to drive processes and creating consensus
  • Project management abilities
  • Experience in Trade Marketing and/or Retail
  • Experience ideally in apparel/fashion/shoes or FMCG
  • Italian and English: fluent, written and spoken


 IT skills
  • Outlook and Word: basic; Excel and Power point: advanced;
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.

WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE:
Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
***- JOB TITLE:
  • Marketplace Activation Manager Omnichannel (Maternity Cover)
  • BRAND:


adidas
  • LOCATION:
  • Monza
  • TEAM:
  • Marketing & Communications
  • STATE:
  • MB
  • COUNTRY/REGION:
  • IT
  • CONTRACT TYPE:
  • Full time
  • NUMBER:

DATE:

  • Jun 8, 2023

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