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Digital Marketing and Customer Engagement Analyst
3 mesi fa
**Area di inserimento**
Direzione: Marketing & Market Development - Funzione: Customer Engagement & Market Insight.
**Attività**
- CONTENUTI: supporto alla creazione del piano editoriale delle Missioni Greeners e degli altri contenuti, sviluppo degli stessi in collaborazione con i fornitori esterni e pubblicazione in app tramite CMS;
- CRM: implementazione delle campagne di comunicazione multicanale e delle journey di ingaggio, utilizzando i tool di CRM marketing e coordinandosi con le altre aree aziendali;
- PARTNERSHIP: ricerca, attivazione e gestione di partnership per lo sviluppo del Catalogo e delle attività di attivismo fisiche/digitali che coinvolgono la community Greeners;
- ANALYTICS: monitoraggio dei risultati delle attività messe in campo per raggiungere i KPI di business, volto al raccoglimento di insight e l'ottimizzazione delle stesse.
**Requisiti e conoscenze necessarie**
- esperienza pregressa in ruolo analogo di almeno sei mesi;
- laurea triennale o magistrale in materie economico/gestionali;
- ottima conoscenza di MS OFFICE (in particolare Excel e PowerPoint);
- gradita la capacità di html editing;
- capacità di copywriting;
costituirà titolo preferenziale aver frequentato un master specialistico in ambito Marketing.
- capacità analitiche e cura del dettaglio;
- spiccata comprensione testuale e capacità di sintesi;
- spiccate doti di comunicazione e capacità espositiva;
- capacità di lavorare in team, anche interdisciplinari;
- autonomia nello svolgimento delle attività assegnate;
- orientamento ai processi e all'ottimizzazione.
**Cosa significa far parte di Sorgenia**
Sede di lavoro: Milano.
Il presente annuncio è rivolto ad entrambi i sessi, ai sensi del decreto legislativo 11 aprile 2006 n. 198 "Codice delle pari opportunità tra uomo e donna" e a persone di tutte le età e nazionalità, ai sensi della Direttiva 2000/78/CE "Parità di trattamento in materia di occupazione".