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Digital Marketing and Customer Engagement Analyst

3 mesi fa


Milano, Lombardia, Italia Sorgenia S.p.A A tempo pieno
Nati nel 1999, siamo oggi il principale operatore energetico privato nazionale e la prima Digital Energy Company in Italia. Produciamo energia elettrica grazie ad un parco di generazione moderno ed ecocompatibile; acquistiamo gas naturale per venderlo ai clienti finali e alimentare le nostre centrali termoelettriche a ciclo combinato. Vendiamo energia elettrica, gas, fibra e servizi di efficienza energetica, sia a clienti residenziali sia alle aziende, utilizzando le migliori tecnologie digitali e offrendo ai nostri clienti una Customer Experience appagante e una relazione di fiducia fondata su valori condivisi. Lavoriamo ogni giorno attivamente per contribuire a rendere ancora più verde il parco di generazione nazionale attraverso lo sviluppo di 500 MW complessivi di nuovi impianti da fonti rinnovabili (> scopri di più) con l'obiettivo di garantire ricadute positive e innescare meccanismi di "economia circolare" sui territori interessati.

**Area di inserimento**

Direzione: Marketing & Market Development - Funzione: Customer Engagement & Market Insight.

**Attività**
- CONTENUTI: supporto alla creazione del piano editoriale delle Missioni Greeners e degli altri contenuti, sviluppo degli stessi in collaborazione con i fornitori esterni e pubblicazione in app tramite CMS;
- CRM: implementazione delle campagne di comunicazione multicanale e delle journey di ingaggio, utilizzando i tool di CRM marketing e coordinandosi con le altre aree aziendali;
- PARTNERSHIP: ricerca, attivazione e gestione di partnership per lo sviluppo del Catalogo e delle attività di attivismo fisiche/digitali che coinvolgono la community Greeners;
- ANALYTICS: monitoraggio dei risultati delle attività messe in campo per raggiungere i KPI di business, volto al raccoglimento di insight e l'ottimizzazione delle stesse.

**Requisiti e conoscenze necessarie**
- esperienza pregressa in ruolo analogo di almeno sei mesi;
- laurea triennale o magistrale in materie economico/gestionali;
- ottima conoscenza di MS OFFICE (in particolare Excel e PowerPoint);
- gradita la capacità di html editing;
- capacità di copywriting;
costituirà titolo preferenziale aver frequentato un master specialistico in ambito Marketing.
- capacità analitiche e cura del dettaglio;
- spiccata comprensione testuale e capacità di sintesi;
- spiccate doti di comunicazione e capacità espositiva;
- capacità di lavorare in team, anche interdisciplinari;
- autonomia nello svolgimento delle attività assegnate;
- orientamento ai processi e all'ottimizzazione.

**Cosa significa far parte di Sorgenia**

Sede di lavoro: Milano.

Il presente annuncio è rivolto ad entrambi i sessi, ai sensi del decreto legislativo 11 aprile 2006 n. 198 "Codice delle pari opportunità tra uomo e donna" e a persone di tutte le età e nazionalità, ai sensi della Direttiva 2000/78/CE "Parità di trattamento in materia di occupazione".