Product Marketing Specialist

7 giorni fa

Sesto San Giovanni, Lombardia, Italia ABB A tempo pieno

Product Marketing SpecialistTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.


At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations.

Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

We are looking for a Product Marketing Specialist passionate for Electrification Products, ready to take part in ABB's big challenge:

evolving to become digital to the organization (digital culture) and digital to the business (solution approach) The ideal candidate should integrate technical and product competences, analytic approach and Digital Marketing skills, and should actively contribute to ABB's digital transformation both in terms of internal digital culture and supporting the shift from a product-oriented-only approach, to a solution-and-value-oriented proposition that better satisfies market needs and can increase mkt share.

This position reports toEL Product Marketing ManagerYour responsibilitiesAs Marketing specialist the candidate will:

Understand and study the products to be the referral and trusted point of contact for the local sales organization as skilled product expert.

Implement local product strategies and launches for our Electrification Products to meet business Team objectives and be in line with global product strategy.

Implement all marketing activities, and support Sales organization in driving sales and services of respective products/solutions.
Listen and understand existing customer and market needs by visiting customers and supporting them to implement ABB's products/solutions.
Leverage Digital and Modern Marketing opportunities and plans to generate new leads and business opportunities.

Deploy Solution new approach in line with Business Unit perspective and work closely with Marketing and Communication team for activities related to the market segment, create marketing documentation and support customers for a technical point of view.

Your backgroundExperience as Product Marketing specialist, Project Manager or similar as preferred.

You hold a bachelor or master degree in business engineering or economics, technical background (a master degree in electronic or electrical engineering) is preferred.

Excellent knowledge of English language.
You are capable to prioritize activities, focus on results and excellent at collaboration.

In addition, you are interested in, even enthusiast about marketing and digital sales channels and you are able to see the process as an opportunity to improve our performances and reach our strategical goals.

More about usWe look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website

Work model:
remote #LI-remote

Work model:
hybrid #LI-hybrid

Work model:
on site #LI-onsiteJob SummaryJob number: Date posted : Profession: Sales, Marketing & CommunicationEmployment type: Full-Time

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