Brand Content Planning Manager

1 settimana fa

Milano, Lombardia, Italia FARFETCH A tempo pieno

NEW GUARDS GROUP


New Guards Group is the home to 9 international luxury brands: Marcelo Burlon County of Milan, Off-White c/o Virgil Abloh, Palm Angels, Unravel Project, Heron Preston, Alanui, Kirin Peggy Gou, Opening Ceremony, and Ambush.

We work with the understanding that fashion and luxury can be different:
community-based, quality-driven, collaborative, truly global, and quick. Our brands and products stem from creative and managerial innovation and the philosophy of Made in Italy. We're redefining the way luxury is conceived, communicated, and shared. Where others see limits, we see goals.

NGG is part of the FARFETCH Group and recently created a spin-off business NGGH++ that will be a growth accelerator and an incubator of new ideas, brands, and businesses.


OFFICE
Our new office in Via Turati is a strategic hub and home to all of the NGG staff functions. Turati is where the behind-the-scenes driving force of NGG is brought to life; this is harmonised with the archive exhibits of brand collaborations found throughout the office

THE ROLE
***NGG are seeking a Brand Content Planning Manager to join their team and be responsible for planning all brand content for Reebok Europe and Reebok Catalyst Global.

WHAT YOU'LL DO

  • You will work closely with the brand marketing team to create endtoend content plans for Reebok Europe and Reebok Catalyst Global
  • You will be responsible for the development, ideation and strategic thinking of bestinclass creative concepts for content for the brand.
  • You will work with the content managers to ensure content is effectively briefed, and content will be produced in line with brand guidelines and campaign objectives.
  • Work with channel leaders including in the social media, influencer, and the digital team to ensure all content is designed with the end customer in mind.
  • Provide creative, cultural and consumer inspiration and insight to the wider marketing team to ensure Reebok is industryleading in its marketing and content strategies and outputs
  • Responsible for building reports to gain insights on content performance across across all marketing channels.

WHO YOU ARE

  • Have experience working in a planning capacity for a brand content team, truly understanding what best in class content looks like within the sports & fashion industry
  • Experience working with brand marketing teams to come up with content plans and strategies to deliver brand objectives
  • Experience working with both internal and external stakeholders (agencies, photographers, etc).
  • Ability to work in a fast paced environment, handling multiple projects in an organised but flexible manner & prioritising when necessary.
  • Highly creative, culturally aware and passionate about the world of sport and fashion.

REWARDS AND BENEFITS

  • Great compensation package (in consideration of your professional experience)
  • Lunch tickets
  • Discounts on all NGG brands and partners including FARFETCH and Browns
  • Brand new headquarters located in the centre of Milan

CONSIOUS INCLUSION STATEMENT

  • New Guards Group is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities
Before Applying

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