Internship Product Marketing Hq
1 settimana fa
Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.
With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 31,300 employees and had a turnover of about 6.6 billion euro in 2022.
It is among the world's major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles.
- Support in the complete management of the product portfolio through interaction with internal functions and major international markets: defining performance characteristics, evaluating market potential, price positioning, and sales results;
- Support in the evaluation of new business opportunities;
- Development of quantitative and qualitative market analysis of the tyre product and benchmarking against major competitors on a global scale;
- Collaboration in the creation of internal communication and Trade & Digital Marketing materials.
- Analysis and study of the main trends in the Automotive market, including the use of internal and external DB resources;
- Continuous updating of strategic information regarding products, markets, and competitors, in order to create and/or update analyses to support the strategic decisions of the Head Quarter's senior management.
Requirements:
- Master's degree in Economics, Management, Management Engineering or related fields
- Fluency in English
- Proficiency in using Microsoft Office Suite
- Good analytical and synthesis skills;
- Familiarity with managing complex data sets under tight time constraints;
- Interest in the automotive industry and market is a strong plus.
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