Títolo Head of Marketing

1 settimana fa

Prossimo Impiego, Italia Confidenziale A tempo pieno

The role, reporting locally to the CEO of Italy and working closely with the head of Business Services (and its team at HQ), will be able to propose and implement a marketing & communication strategy/vision and road map including budget monitoring by advising, challenging the local management and promoting new strategic projects aligned with the Italian business objectives.

The role will benefit from the technical support and guidelines of the HQ teams based in Paris (digital, communication and marketing).

The role will be involved in the local and international community through several seminars and conference calls and will provide feedback on marketing/communication plans to the HQ department in charge of the international coordination.

Main responsibilities
Marketing
Develop and grow the different Business lines, activating pertinent client audiences, channels with a close attention to ROI
Coordinate with marketing teams within the business lines

Proposition and implementation of the marketing & communication strategy and associated plans Identify the business lines positioning, differentiators, value added vs.

competitors, service offerings
Analyze the market and keep a permanent watch on competitors' activities, innovations, best practices
Structure the action plan, build the adequate budget and measure the performance of the actions
Structure and formalize customers' knowledge Identify customers' need and experience
Set up a qualified and up-to-date customers data base for marketing actions
Provide marketing tools to the sales teams (especially for Advisory & Transaction activities) Provide support for strategic pitches by helping to define an efficient process, structuring the information and providing pitch templates
Cross sell with national and international best practices
Manage the lead generation strategy Optimize lead generation channels, in particular digital channel
Develop, implement and monitor digital marketing campaigns with the HQ support
Develop marketing content Create business content by working closely with business experts
Adapt the brand and editorial content to the local market
Build a rich editorial calendar that attracts a qualified audience
Manage external agencies and / or freelancers to create marketing and communication tools:
brochures, videos, digital tools
Implement digital actions Identify digital marketing opportunities with the business
Set up the possible digital platforms or tools with the HQ support and approval
Improve user experience and drive traffic to BNP Paribas Real Estate Italy's web platforms
Measure and report on performance of digital marketing activities and campaigns
Provide training and support on digital platform or tools to the sales teams
Manage external agencies and / or freelancers
Communication
Develop and grow the BNPPRE Brand in Italy among business and institutional audiences
Protect the brand reputation
Align with BNL com strategy to benefit maximum synergies
Structure and formalize both institutional and business lines communication Prepare the Group's annual institutional communication plan in Italy (campaign planning, media planning, etc.)
Ensure a correct and effective internal and external communication supporting all the areas / functions
External communication
Insure efficiency and performance of the 4 channels Press, Social Media, websites and Events
Create and maintain relations with the media (general and specialized magazines, televisions and radios, Internet sites and web portals);

Prepare and distribute the institutional information material intended for the general public, the clients and the distribution channels of the Group companies, through the press (newspapers and magazines) or any other means of communication addressed to the general public (printed, radio, television, etc.)

;
Organize press releases, meetings, events and participation in trade fairs in Italy and abroad;
Plan and manage any institutional advertising campaigns;

Check the updating of the internet sites of BNPPRE Italy and its companies and their presence on the Group's sites.

Internal Communication
Ensure employees engagement by sharing pertinent content and news
Working closely with CEO and HR, animate and monitor internal audiences and employee's engagement through newsletters,
Conferences
Events
Employees annual seminar
Previous experience in the job
To be fluent in italian and english, both written and spoken

CONDIZIONI DELL'IMPIEGO

giornata di lavoro:
Full Time

Tipo di lavoro:
Indeterminato

Stipendio:
Trattabili

ETA RICHIESTA

Esperienza mínima:
Non specificato

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