Marketing Automation Specialist with Eloqua skills

2 settimane fa


Milano, Lombardia, Italia Publicis Sapient A tempo pieno

Job Title: CRM and Marketing Automation Specialist

Company: Publicis Sapient

  • Assist in managing and maintaining the CRM system to ensure data accuracy and completeness.
  • Support the creation and execution of email marketing campaigns and push notifications using marketing automation tools.
  • Collaborate with the CRM team to segment and target audiences effectively.
  • Monitor and report on key performance metrics related to CRM, email marketing, and push notification efforts.
  • Assist in developing and optimizing customer journeys and automated workflows.
  • Provide support in analyzing customer data to identify trends and opportunities.
  • Help create customer personas and audience segmentation strategies.
  • Stay updated on industry best practices and trends in CRM and Marketing Automation.

Qualifications

  • Advanced Eloqua Proficiency: Proven expertise in utilizing Eloqua for marketing automation campaign creation, management, and optimization.
  • Data Analysis and Reporting: Ability to analyze Eloqua data to assess campaign effectiveness and propose improvements based on key performance metrics.
  • Integration and Process Automation: Skill in designing and implementing automated workflows through Eloqua, including integration with other tools and corporate systems.

Proficiency in Microsoft Office Suite, especially Excel and PowerPoint. Excellent analytical and problem-solving skills. Strong attention to detail and organizational abilities. Effective communication and teamwork skills. Self-motivated and eager to learn.

Additional Information

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard to any discriminatory factors.

We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

Publicis Sapient is a digital transformation partner, helping organizations transition to a digitally-enabled state. They combine strategy, consulting, and customer experience with agile engineering to accelerate business growth.

United by values and a purpose of fostering innovation, Publicis Sapient's global team aims to design products and services that truly add value to customers' lives.



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