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Ha - Product Manager

3 mesi fa

Milano, Lombardia, Italia Samsung Electronics A tempo pieno
Position Summary

Job Purpose


Responsible for the management and the development of Refrigerators product portfolio, he/she will Implement a marketing and sales strategy to meet established sales and market share targets.


Perform a range of activities to effectively market assigned products: conducting market research, set prices, launch new products, oversee advertising campaigns and monitor performances.

Role and Responsibilities

Key Responsibilities:

  • Implement the product lineup roadmaps and manage the whole product lifecycle according to Corporate and product strategy.
  • Lead the planning and execution of product launches, coordinating with various teams to ensure successful rollout
  • Track and analyse key product marketing metrics
  • Monitor, analyse and evaluate market trends, consumer behaviour and competitor activity to identify market opportunities for the product.
  • Coordinate and supervise all Market analysis related to the relevant product range including consumer preferences and behaviour, competitors benchmarking. Collect and evaluate all feedback from the market in terms of technological trends in the relevant product environment.
  • Elaborate Demand forecasts by skus; monitor and address forecast gap vs. Actual (quantities, value, distribution).
  • Liaise with other product marketing members, trade marketing dept. and sales to design the most effective sales campaigns and sales collateral.
  • Implement and monitor channel mix and distribution strategy closely liaising with Sales.
  • Elaborate and circulate market data, reporting, forecasts, etc.
  • Act as a reference point for all productrelated issues local team, Korea HQ, customers.
  • Train customers, sales agents or field sales where necessary, on product features and commercial strategy.
Skills and Qualifications

Qualifications/Requirements:

Educational Background :
Masters degree with Marketing specialization

Professional Background: 1-2 years experience in Product Marketing roles/Brand-

Category Management Computer Knowledge:
Excellent Excel, Power Point required

Language Knowledge:
Very good written and spoken English

Travel required: 10% domestic transfers. International transfers may occur.