Consumer Research Project Manager

2 settimane fa

Roma, Lazio, Italia LHH A tempo pieno
For our client, Imperial Brands, we are looking for a

CONSUMER RESEARCH PROJECT MANAGER - Maternity Leave


As a Consumer Research Project Manager within Imperial's Insights function, you will manage the overall delivery of research projects on behalf of the Central Research team.


Working closely with insights and marketing on local, region and global level colleagues plus third party suppliers, you will deliver high quality projects within agreed timeframes and budget.

The Imperial Brands business is transforming itself to gain competitive advantage by becoming truly consumer-centric.


A new Insights function will be the central driving force behind this change, placed at the very heart of commercial decision-making within Imperial.


Within it, the Consumer Research Services team (CRS) team is a part of the Insights function, responsible for the timely provision of consumer information to key stakeholders while ensuring that the data and the collection methods meet relevant quality and compliance standards.


As a Consumer Research Project Manager you will:

  • Scoping, designing and executing a variety of research projects for combustibles and NGP categories
  • Working with stakeholders to translate their business questions into robust research design
  • Guiding the objective interpretation of research findings
  • Manage 3rd party suppliers, project planning and budgeting
  • Liaise closely with the end stakeholders to make sure the project delivers to their needs

Main Responsibilities:

  • Responsible for managing the overall research project delivery for standard and custom adhoc projects, such as inhome user testing, ethnographies, full mix testing, concept tests, shopper research etc.
  • Guiding and Supporting insight business partners (e.g. Heads of Cluster Insight, Regional Insight Managers etc) across different geographies in scoping consumer research project briefs. Translates business questions into research and analytical design.
  • Explores and proposes the optimal approach to answering business questions via consumer research, leveraging existing consumer knowledge, available data sources, internal and external expertise (e.g. research suppliers) as appropriate
  • Ensure that the projects you are responsible for:
  • Meet with internal and external quality standards
  • Align with common project management principles / techniques
  • Deliver outputs against timescales
  • Escalate issues where needed
  • Manage risk, regulatory and legal matters appropriately
  • Works with the insight business partner to develop an engaging story that logically translates consumer data findings into conclusions and recommendations. Uses available knowledge to generate relevant consumer context to support the interpretation of the consumer data.
  • Manage any 3rd party research suppliers from IB supplier roster
  • Help ensure objectivity of insights, by guiding the insight business partner's ability to interpret consumer research findings, data and KPIs, in a way that is faithful to how the research was designed
  • Responsible for capturing, documenting and sharing consumer research outcomes via Imperial consumer knowledge platforms
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