Marketing and Clinical Manager Italy

2 settimane fa

Milano, Lombardia, Italia URGO A tempo pieno
full time permanent contract- urgo medical Italia

  • Milan
    The company:
URGO is an international family-owned group, founded in France, specializing in health and wellness.

With 3,500 employees, it is present in more than 60 countries around the world and has a turnover of 750 million euros.

URGO has developed a solid portfolio of very well-known brands such as JUVAMINE, ALVITYL, URGO, and MERCUROCHROME.

URGO is recognized for its strong capacity for innovation, and is, for example, one of the world's experts in advanced wound healing.

By joining URGO HEALTHCARE Laboratories - the Group's entity specialized in consumer health (first aid - URGO, food supplements - ALVITYL - ENT - HUMER), you will join a dynamic group, able to offer you diversified and accelerated career paths, both in France and internationally.

URGO is a Happy Trainees certified company that values excellence and audacity in everyone.

The offer:

Mission


The Marketing and Clinical Manager is responsible for developing, implementing, and executing strategic marketing plans for the Italian organization to provide value to our customers, aligned with the company's mission, while also creating relationships of high scientific level with the main clinical figures of the corresponding region.


Key responsibilities

Main Tasks

  • Drives the local strategy for the different brands and maximizes sales turnover by setting clear direction through brand plans (strategic and operational plans)
  • Responsible for leading and executing impactful product launch
  • Develops a clear understanding of the Italian market potential, sources of growth and competitive landscape
  • Develops deep customer insights and translates them into effective brand positioning and promotional campaigns in collaboration with the sales team and clinical department
  • Specific responsibilities include: development of the brand strategy, promotional plan, product training, product forecasting and development of sales tools
  • Increase company's global leadership position in the management of chronic wounds in Italy
  • Partner with the Clinical dept. for the organization of national congresses, Urgo Medical events, advisory boards and medical education programs.
  • Collaborates closely with key stakeholders to ensure commercial goals are met: sales team, market access, sales force effectiveness, clinical, finance, and the regional marketing team.
  • Stay connected with market needs through frequent interactions with customers (field visit)
  • Develop relationship with customers and key targets (scientific association, etc).

The profile

Abilities and experience required

  • University degree in Science or Marketing and Business qualification
  • Previous experience of around 35 years in marketing; medical device or pharmaceutical marketing preferred but not required
  • Good written and communication skills in English and Italian (must)
  • Demonstrated experience of product launch, growing brands with effective results.
  • Ability to work in a crossfunctional team
  • Working closely with all parts of the company to ensure commercial goals are met
  • Proven skills in the following: brand marketing, market and competitive analysis, customer insights, brand positioning, product launch, strategic plans
  • High analytical skills to identify and analyze market needs and trends
  • Orientation to results / sales
  • Able to work at all levels of the organization and with diverse stakeholders
  • Good presentations skills and mastery of Office tools particularly Excel and Power Point
  • Match with the pillars of
    Urgo Medical's culture:

  • Wining Mindset: to be driven by excellence, leading by example, and showing that everything is possible
-
Learning Organization: innovative, agile and with an entrepreneurial spirit. Cultivates the art of feedback and active listening to foster a culture of development at work
-
Engaging Teams: be bold and assertive. Encourage teamwork, trust, and solidarity. Be willing to make a difference in healthcare professionals and patients' lives

Terms:

  • Based in Milan, Italy
  • Required travelling 50% of time (both nationally and internationally)
  • Join a growing business, with many exciting growth projects and great team

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