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Media Manager

3 mesi fa

Milano, Lombardia, Italia coty A tempo pieno
Media & Digital Manager

Role:
Media & Digital Manager

Functional report:
Head of Media, PR, Digital & Influencer Marketing

Location:
Milano

THE ROLE

We are looking for an analytic, talented, and passionate Media & Digital Manager to define the online and offline advertising strategy for Coty Brands supervising the implementation in the Italian market.


RESPONSIBILITIES

Corporate Local Media Strategy Work closely with local marketing teams and global media to localize global media strategy to adapt to the Italian market.

Lead relationship with COTY Global media Global Teams, Procurement. Lead contractual relationship with Media Agency.

Be at the forefront of developing paid media strategy for the Luxury and Consumer brands as part of the Marketing Plan, reflecting and helping to accomplish business milestones.

Centralize the annual media strategies of the market. Lead media agency briefings, including full year media brief, campaign briefing and tactical commercial briefs. Coordinate, analyze, manage multimedia plans with local media agencies (budget monitoring, optimization, validation of choice of media, formats/supports, etc).

Excellence in Execution Ensure timely delivery of paid media strategy for all briefs from media agency. Secure proper and timely planning strategy from market (implementation of process, guidelines, templates, global SoW deliverables). Collect post buy analysis reports and key learnings and share with global teams in actionable format.

Digital and Insights Acceleration Actively seek ways to implement new tools, new platforms, innovative formats, and new methodologies. Regularly feed local brand teams with media studies/analysis and other relevant insights. Gather local best practices for paid media to be shared with brand and media teams.

Trasversal Work with local marketing, e-commerce and sales to ensure business objectives being aligned with media strategy.

Work with business partners to ensure the collaboration on media and digital is replying to the business objectives on both sides.


WHAT YOU'LL BRING 5+ years of experience in media strategy and planning; preferrable from a media agency or digital ecommerce.

Direct experience with Amazon Ads as well as experience with Ad management of other E-Retail platforms; experience in Pure players accounts will be considered a plus.

Adapted to complex and changing environments, with solid experience in media and digital, with perfect control of media channels such as Tv, CTV, digital/social, etc.

Ability to drive data-driven analysis and insights to improve campaign effectiveness and value to the business, including analytics to measure the impact of our E-Retail media campaigns.

Strong understanding of the KPIs to optimize media performance & key platform best practices. This position requires, beyond a solid organization, very good interpersonal relationships, listening and a good ability to adapt. Dynamic, creative and structured, favoring collaborative work. Excellent oral and written communication. Fluent Italian and English are required.
Sensitivity for the cosmetics market and the luxury industry

WHAT WE OFFER Competitive salary based on your qualities and experience Attractive benefits packages Omni-working policy: option to work up to 50% of your week remotely and 50% from our Milan office

CONCLUDING
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day.

If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.