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Product Marketing Specialist

3 mesi fa

Milano, Lombardia, Italia Acronis A tempo pieno

Acronis is a world leader in cyber protection—empowering people with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on.

We are in an exciting phase of rapid-growth and expansion and looking for a Product Marketing Specialist or Manager who is ready to join us in creating a #CyberFit future

WHAT YOU'LL DO


As part of our Product and Solutions Marketing organization, you will be reporting to the product marketing team lead for our Management & Automation solutions.

In this global role you'll support our marketing messaging, positioning, product marketing plan and GTM execution for one or more of our Management & Automation solutions.


You will:
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Be a key player on our product marketing team, focused on Endpoint Management and Automation solutions.

You'll be a product expert within the marketing organization for the roadmap, features, functions, use cases and target users, including creation and maintenance of a relevant, differentiated, compelling product positioning and messaging framework.

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Be a GTM partner for Product Management counterparts.

From them you'll learn the product business case - including competitive landscape, differentiated technology and capabilities, product roadmap, use cases, and features.

With them you'll bring releases to market.

And then help build a product marketing plan that proposes and connects all of the sales and marketing activities needed to hit sales goals - and product targets.

-
Be a key partner to our Segment (Solution) Marketing leads.

You will work closely with the Segment leads as they work on ensuring your product is covered in our various global and regional marketing campaigns.

In turn, they will support you with the insights and messaging to use to tune your product messaging and content.

-
Develop and execute a marketing plan for your product.

Working with marcom and cross-functionally, you'll help build a comprehensive plan that links launches, campaigns, events, and sales plays with content, coverage and communications channels - offering a single view to everything done to bring the product to market - and then reports back on the results.

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Help with the creation and maintenance of the core product marketing collateral, web, and sales enablement toolset.

You will help ensure that all standard assets throughout the funnel are kept up to date, with quality, and following best practices.

You will write, author, video, PowerPoint - communicate your product's story in every format and review other work that carries your messaging.

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Bring market and competitive intelligence, targeting and segmentation information into your plan, and share it with your Product colleagues.

Partnering with our AR lead and our Solution Marketing team, you'll bring insights into the trends in the market, into your messaging and content, and will provide these inputs back into the Product team and across Marketing to inform decisions and strategy.

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Build productive relationships with the sales teams.

You'll support their efforts, but you'll also solicit their feedback on sales tools, messaging, and partner/customer pain points and competitors.

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Be a public-facing representative for your product.

You will complete technical training and be able to conduct live demos, present your product when called upon, and be ready to engage both partners and customers directly to solicit their feedback and experiences to enrich your knowledge - and their perceptions of Acronis.


  • You'll use our processes and tools like Jira and SharePoint to track your work and collaborate in our team.

WHAT YOU BRING (EXPERIENCE & QUALIFICATIONS)

  • 3+ years of product marketing experience within the B2B IT industry, with time at an established hightech company.
  • Exposure to or experience supporting endpoint management, RMM, security, automation solution or adjacent area like RMM or PSA a plus.
  • Experience marketing products delivered in a SaaS, consumptionbased, multitenant model.
  • Broad IT management technical domain in vulnerability management, cybersecurity, backup, disaster recovery, and endpoint management required.
  • Knowledge of both Provider and business customer SMB through Enterprise IT environments, with specific experience working with MSPs highly desired.
  • Specific knowledge of MSP business models and the automation of their processes in service delivery, along with additional knowledge of providers and B2B IT services.
  • Ability to dive deep in technology and to convey complex ideas simply and clearly in written and verbal formats, including public speaking, demos and content development
  • Experience working across tech and business teams, representing the voice of the partner and customer, and finding creative ways to engage and get feedback from the customers.
  • High energy and enthusiasm the type that is contagious with its potential.
  • Some travel to events and meetin