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CRM Manager

3 mesi fa

Milano, Lombardia, Italia Diesel A tempo pieno

CRM Manager - Europe:


Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry.

While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market.

Diesel is a truly worldwide organization.

It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.


At Diesel Italia located in Milan (Italy), we are looking for an experienced CRM Manager, who will be placed within the Marketing Team.

The role will be responsible for CRM strategy for the European markets with the aim to enhance the customer experience, boost the engagement levers and push the performances.


Responsibilities:

  • Coordinate ongoing alignment with the local and global retail staff as the main CRM point of contact, organize store staff trainings and develop training materials to ensure full alignment of the local teams with the global CRM strategies and objectives, keep the team aligned on the CRM procedures and guidelines and increase the buy in of the store staff.
  • Yearly setting of the retail CRM targets of the EMEA market, in collaboration with the global team and weekly follow up with the Retail Managers about store performances and dashboards to drive constant improvements
  • Promote and coordinate marketing activations and local events for Europe with the goal of increasing brand awareness, drive traffic to the stores and increase the customer frequency and conversion, involving our DB in exclusive experiences and increasing their engagement towards the brand.
  • Promote effective local acquisition campaigns and support in finding new local partnerships/solutions to increase acquisition to meet the European retail growth target.
  • Oversee gifts forecast and budget for the EU region, logistics, stock, and redemption reporting analysis.
  • Actively collaborate with the Global Loyalty team to evolve the Loyalty Program and Platform in an omnichannel view relevant for the European market with the aim to enhance the customer experience, boost the engagement levers and push the performances.
  • Collaborate with the global team members to pilot new VIP benefits and exclusive events format relevant for the European market.
  • Execute analytical deep dives on the transacting population (active vs inactive) of key stores/locations to develop ad HOC activities/initiatives focus on recruitment, retention and reactivation of strategic customers with a high propensity to buy.
  • Coordinate EU store opening/closing events, gift management, existing customer relationship management and communication strategy.
  • Daily support and management of the CRM requests with the EU stores/management and follow up of the local team requests related with the CRM activities.
  • Support the global CRM team in the definition of the communication channel strategy in order to ensure the highest level of the engagement of the users based on their contact preference.
  • Execute the CRM contact strategy for the EMEA market including:
  • 2. definition and coordination of One-To-One activities assigned to European stores
  • 3. coordination and execution of specific local pushes including storerelated communication, local relevant moments, specific local commercial needs following the defined business priorities and in alignment with the Global editorial plan
  • 4.
definition and execution of the most effective segmentation strategy for EMEA
Main interfaces:

  • You will report to Europe Head of Marketing and work closely with:
  • Global Loyalty team to evolve the Loyalty Program and Platform in an omnichannel view;
  • Global team members to pilot new VIP benefits/exclusive events, enhance and supervise One-ToOne dedicated activities in order to entertain our Loyal customers;
  • EU stores/management following up of the local team requests related with the CRM activities;
  • Global CRM team in the definition of the communication channel strategy in order to ensure the highest level of the engagement of the users based on their contact preferences.

Job Requirements:

  • The profile must have great passion for fashion, determination to achieve the objectives, flexibility, enthusiasm, initiative, ability to problem solving and teamwork. Passion for innovation & technology is key;
  • Expertise in and knowledge of Marketing world, CRM and industry trends;
  • Excellent knowledge of the English language, both written and verbal;
  • Mastery knowledge in the use of the main tools (particularly MS Excel & Power Point).


As part of OTB Group, we work in a proactive environment, where everyone is challenged to achieve new goals, outstanding performances are recognized, and valuable career opportunities are provided to all employees.


For us People come first:
we have an international environment with employees of 60 nationalities and more than 60% women, with 35 years a