Niche Brand Manager

24 ore fa

Milan, Provincia di Milano, Italia Puig A tempo pieno

Niche Brand Manager Location: Milano Opportunity: We are looking for a motivated and brand-driven Niche Brand Manager to join our Marketing team, reporting to the Niche & Wellness Marketing Manager. The role will be responsible for the development and execution of brand strategies for a portfolio of niche beauty brands. This position offers the opportunity to work in a dynamic and international beauty environment, contributing to brand growth, visibility, and consumer engagement through strong marketing initiatives. Key Responsibilities: Marketing Plans: balancing a consumer centric approach and the Brand long term Vision, recommends to Niche & Wellness Marketing Manager the Brand Strategy and annual marketing plan, suggesting priorities for the construction of Trade/Marketing calendar. Collect information inside the organization (sales team and retail team) and outside (consumer shopper research, NPD, Nielsen, Competitors Analysis) to support the decision process; Business planning: a deep and complete knowledge of the P&L of the brand and its main business levers (including product and promo forecasting), support the Niche & Wellness Marketing Manager to identify opportunities and risks in the development of the brand proposing eventual action plans; Pricing Management: Support HQ in pricing analysis and recommendations, update price lists in the pricing portal after finalization between Niche & Wellness Marketing Manager and prepare price list for the company (printed and digital); Business Intelligence: Analyses data for internal and external use. Give support for specific analysis: launches, formats, prices, competition. Provide comments; Budget: support the Niche & Wellness Marketing Manager to the management implementation of the local budget for the Niche portfolio, being guided by a ROI mindset. Competences: Ideally, the person we are looking for this position should possess: Degree in Marketing, Economics or related fields; 3-4 years of experience in the same role preferably within the beauty industry; Brand sensitivity and strong attention to detail; Target-oriented mindset and ability to manage multiple priorities; Fluency in Italian and English - Spanish is a plus; Proactive, collaborative, and results-oriented mindset. Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law. At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

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