Marketing and Communication specialist

2 settimane fa

Milan Lombardy Italy, Provincia di Milano Adecco A tempo pieno

We are looking for a candidate to join the marketing team of a multinational client. The Marketing Communication Specialist is responsible for end-to-end communication strategy and execution for the Western European area, ensuring consistent and impactful messaging across all physical and digital channels. This role covers 360° communication, including internal and external audiences, digital platforms, events, and media relations. The specialist will collaborate with cross-functional teams to deliver integrated campaigns that support business objectives and strengthen brand positioning. Key Responsibilities 1. Strategic Planning: Develop and implement comprehensive communication plans aligned with marketing and business strategies. Ensure brand consistency across all touchpoints. 2. Content Development: Create compelling content for digital, print, events, and social media channels. Manage storytelling initiatives, press releases, newsletters, and internal communications. 3. Digital & Social Media: Oversee social media strategy and execution, including organic and paid campaigns. Optimize website content and SEO performance, usage of CRM tools (e.g. SFDC) 4. Campaign Management: Plan and execute omnichannel marketing campaigns. Monitor performance metrics (CTR, engagement, lead generation) and provide actionable insights. 5. Event & PR Coordination: Organize and manage communication around PR events, webinars, and trade shows. Build and maintain relationships with media and key stakeholders. 6. Compliance & Governance: Ensure all communications meet regulatory, legal, and brand standards. Collaborate with internal teams (Regulatory, Clinical, Legal, Marketing) for approvals. Required Skills & Experience • Strong knowledge of digital marketing ecosystem (SEO, SEM, social media, email marketing). • Excellent written and verbal communication skills in English (other European languages are a plus). • Ability to manage multiple projects at scale and speed and prioritize effectively. • Proficiency in analytics tools and ability to derive insights from data. • Experience in agency management and creative asset development. • Familiarity with marketing automation, CRM platforms and project management tools (e.g., Adobe Workfront, Eloqua, SFDC, Lightning). Nice-to-Haves: • Experience with AI tools for marketing communication. • PMP certification or equivalent project management experience. Education & Background • Bachelor’s or Master’s degree in Marketing, Communications, or related field. • 2 years of experience in marketing communications or similar roles. Initial 6-month contract offered as a temporary worker Indicative salary 30k

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