Senior Digital Marketing Specialist

2 settimane fa

Rome, Italia DocPlanner A tempo pieno

DocPlanner Italy, leading company for healthcare digital services, is looking for a Digital Marketing Specialist to join our Lead Generation local team and play a pivotal role in creating processes that are as automated as possible in order to generate qualified leads.

We are looking for a Digital Marketing Specialist to join our team. You will work closely with the sales department to capture valuable insights to create effective strategies and achieve more sales.

Job Description

Responsibilities:

  1. Lead and execute strategic marketing projects in B2B segment (doctors) across different channels with the goal of audience building, development, conversion.
  2. Design, execute and optimize an amazing Inbound strategy for our B2B segment, exploit our own database in order to generate marketing qualified leads in all stages of the lifecycle.
  3. Monitor and analyze qualitative and quantitative data your campaigns bring new leads and how to turn them into customers.
  4. Execute and monitor Email Marketing campaigns, design and implement Automation flows to deliver a great experience to potential customers while generating great leads for our sales force and be able to make up accurate optimization decisions.
  5. Coordinate and execute one-shot nurturing campaigns.
  6. Support and implement a content marketing strategy, focused on attracting, engaging & educating our future and current customers in all stages of the journey.
  7. Own the results of your campaigns working in cooperation with our performance, content, events and sales team.
  8. Collaborate with the Global team to deliver projects on time and across countries.
Qualifications

Requirements:

  1. 3+ years of relevant experience in digital marketing with extraordinary achievements.
  2. Knows how to execute an inbound marketing strategy focused on growth.
  3. Used to design and implement high-quality marketing campaigns at a very high pace.
  4. Project management skills with different stakeholders (content, sales, social media manager...).
  5. Experience executing email marketing campaigns to nurture leads.
  6. High level of proactivity and ownership.
  7. Knows how to execute a marketing strategy (plan channels, investment and execution).
  8. English level high enough to communicate in an international environment.
  9. Proven experience in B2B.
  10. Agency experience is an advantage.
  11. Capability to meet deadlines and work with KPIs.
  12. Cross-cultural communication skills and adaptive thinking.
  13. At least 2 years of experience in Inbound Marketing or LG departments.
Additional Information
  1. An attractive stock option plan.
  2. An international environment and, as a consequence, the chance to work with other colleagues from our offices in Warsaw, Barcelona, Istanbul, Brazil and Mexico City.
  3. Focus on results, not tasks - Just because you are doing a lot, does not mean that you get a lot done. We measure our impact, not work done.
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