Product Marketing Manager

1 mese fa

Milan, Italia ADP A tempo pieno

Product Marketing Manager JD

Job Title: Product Marketing

Department: ADP ESI Marketing

Office Location: Milan: with Flex contract 3 days in the office and 2 days working from home

Reports To: Nicola Uva

Language Skills: Italian, English

Job Description:

A product marketer is responsible for developing and executing marketing strategies that drive the adoption and success of a company's products or services. Here are some of the key responsibilities of a product marketer:

What You’ll Do:

  • Conduct market research to understand the market, competition, and target audience.
  • Define the product positioning and unique selling proposition (USP).
  • Develop messaging and content that communicates the product's value proposition.
  • Collaborate with cross-functional teams to ensure consistent product messaging.
  • Launch and promote the product through go-to-market strategies.
  • Analyze and optimize marketing campaigns based on performance data.

Overall, a product marketer plays a critical role in ensuring the success of a company's products or services by developing and executing effective marketing strategies.

Education:

A bachelor's degree in marketing, business, computer science or a related field; MBA or Master's Degree preferred.

Language skills:

Native English fluency mandatory

Who You Are:

  • Marketing expertise: Strong understanding of marketing principles and tactics.
  • Product knowledge: Deep understanding of the company's products and market.
  • Communication skills: Excellent written and verbal communication skills.
  • Analytical skills: Skilled at analyzing data and making data-driven decisions.
  • Collaboration skills: Ability to work closely with cross-functional teams.
  • Creativity: Innovative in promoting the product and engaging the audience.
  • Project management skills: Ability to manage multiple projects and meet deadlines.
  • Behavioral characteristics: Intellectually curious, resilient, and tenacious.
  • Technical competencies: Familiarity with Salesforce, Eloqua, Microsoft 365, and other marketing tools.

Travel Needs:

  • Must be able to travel in the region as well as in Europe and USA.
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