Digital Specialist
4 giorni fa
Expandi Group is a global leader in B2B MarTech and AdTech solutions, renowned for its innovative platforms that help businesses drive smarter marketing and sales strategies through data-driven insights. Its portfolio includes industry-recognized solutions such as Jabmo (Account-Based Marketing), Cyance (Intent Data), AccountInsight (B2B Programmatic DSP), and B2B Stars (an AI-powered business directory). Trusted by major global media agencies and some of the world’s largest B2B companies, Expandi’s platforms are used worldwide to unlock impactful, insight-led growth.As a profitable and fast-growing company, we are passionate about what we do and are always looking for top talent across multiple disciplines. We’re just as committed to our people as we are to building world-class technology and services for our clients. We invest in our teams and support their growth, with a culture grounded in inclusion, diversity, and collaboration.We are currently seeking a Digital Specialist to join our Global Digital Team based in Milan. In this role, you will be responsible for launching and managing B2B digital advertising campaigns. Role Overview:As a Digital Specialist, you will drive improved performance for our clients by applying data, analytics, and technology to digital advertising campaigns running across global markets. You will be involved in all stages of the campaign lifecycle, from planning and execution to optimization and strategic recommendations. The role is strongly focused on programmatic advertising on our own DSP and display advertising on our own media Key Responsibilities:Activate and optimize programmatic advertising campaigns using our in-house DSP (AccountInsight)Manage and optimize advertising campaigns on our owned media through the Ad Server platformLaunch and optimize paid media campaigns across other B2B channels (e.g., LinkedIn, Google Ads)Implement and launch email marketing campaigns to our proprietary B2B databaseManage the activation of media audiences across third-party DSPsWork closely with Account Managers and Operations teams on campaign setup, asset coordination, and timelinesCollaborate with the Data & Analytics team to define target audiences and ensure data quality by selecting precise audience-targeting criteriaAnalyze performance data and continuously monitor campaign results to identify improvement opportunitiesCommunicate with clients and participate in client meetings to support campaign execution and performance reviewsParticipate in internal meetings Requirements:Bachelor’s degree in Marketing, Communications, Advertising, or Digital MediaMinimum 2 years of experience in managing programmatic and paid media campaignsFluency in English at a professional level (written and spoken) is essential, as the role operates in EnglishExperience with one or more of the following platforms is essential: DSP, Ad Server, Google Ads, LinkedInInterest and experience in data and web analyticsWell-organised with strong attention to detailProactive, flexible, problem-solver, and team playerCurious and eager to learnExcellent communication skillsKnowledge of French is a nice bonusWorking model: (3 days in the office, 2 days working remotely from home). Assignment and compensation will be assessed and in line with the candidate's experience and skills. Apply now to join our team at Expandi Group Click here to find out more about us.
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