Content Strategy Lead

Company description

Le seguenti informazioni hanno lo scopo di fornire ai potenziali candidati una migliore comprensione dei requisiti per questo ruolo.
Publicis Groupe

Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is now the world's leading communications group. Present in Italy across Milan, Turin, Rome, and Verona—with more than 1,500 professionals—the Group acts as a strategic partner for its clients' growth, offering a broad range of integrated expertise and solutions spanning creativity, media, production, and business transformation.

LePub is part of Publicis Groupe, the world's third-largest communications group.
What can we do as Publicis Groupe?

Renowned worldwide for its creativity, best-in-class technology, digital capabilities, and consulting expertise, Publicis Groupe is the only player in the industry able to fully accompany clients throughout their digital business transformation journey—anywhere in the world.

And what makes us unique?

We are a Connecting Company , driven by a shared purpose, a strong spirit, common behaviors, distinctive character, and a relentless focus on our clients: the Power of One .

About LePub
You can either adapt to change, ignore it, or lead it. What will you choose?

Our Mission
We believe that today's world requires a combination of strategic, creative, and digital thinking capable of helping brands Lead the Change .

The only constant in this world is change. You can either adapt to it, ignore it, or lead it.

Lead the Change
is both our mission and our call to action. It reflects our entrepreneurial spirit and our agency roots. It defines how we approach brands, ideas, and relationships, and it comes to life through the work we create every day.

Publicis Groupe is the only player in the industry capable of supporting brands throughout their digital transformation journey, anywhere in the world.

Overview
We are looking for a Content Strategy Lead
Reporting to the Head of Content, the successful candidate will join our Content team and bring 7-8+ years of experience in social media strategy, digital communications, and brand planning, ideally gained within creative, social-first, or integrated agency environments.

The Content Strategy Lead will be responsible for defining and driving social media strategies across a portfolio of clients, ensuring that brands remain culturally relevant, audience-centric, and impactful across platforms. The role combines strategic thinking, client leadership, team management, and a deep understanding of the ever-evolving social ecosystem.

Responsibilities
Key Responsibilities

Lead the development of integrated social media strategies for local and global clients across multiple categories.

Define platform-specific approaches, channel architectures, content ecosystems, and audience engagement strategies.

Translate business, marketing, and communication objectives into actionable social strategies that drive brand growth.

Act as the strategic lead and trusted advisor for clients on all social-first and digital culture topics.

Guide social planning throughout campaign development, ensuring alignment between strategy, creativity, content, media, and production.

Monitor cultural, consumer, and platform trends, identifying opportunities for brands to participate in relevant conversations.

Deliver audience, competitive, and social landscape analyses to uncover insights and recommendations.

Lead strategic workshops, presentations, and client-facing meetings.

Manage and mentor a team of Social Strategists, fostering growth, collaboration, and strategic excellence.

Collaborate closely with Creative, Account, Media, Data & Insights, and Production teams to ensure integrated thinking.

Establish measurement frameworks and KPIs to evaluate social performance and optimize future initiatives.

Contribute to new business pitches and agency growth opportunities through strategic thinking and social expertise.

Advocate for innovation by exploring emerging platforms, technologies, creator ecosystems, and social behaviors.

Qualifications
Who You Are:

7-8 years of experience in Social Strategy, Digital Strategy, Communications Planning, or related disciplines.

Strong knowledge of major social platforms including Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Twitch, Reddit, and emerging channels.

Deep understanding of social culture, creator economy dynamics, online communities, and digital behaviors.

Proven experience developing strategic frameworks and social roadmaps for international and local brands.

Strong analytical mindset with the ability to transform data and insights into actionable recommendations.

Excellent storytelling, presentation, and communication skills.

Experience managing client r